Tableau Thrives in Providing Visual Discovery for Business Analytics

November 21, 2012

Tableau Software is growing fast. Tableau has taken a “land and expand” strategy that drives what they call the democratization of analytics within organizations. Tableau has enjoyed first mover advantage in the area of exploratory analytics called visual discovery, a growing type of business analytics that allows companies to easily visualize data in a descriptive manner, but the company is facing competition as deep-pocket companies such as IBM, SAP and others become more aggressive in the space.(more…)