Data analytics is very important to the future of marketing. A growing number of marketers are using data analytics technology to optimize their lead generation models.
One of the most important benefits of using data analytics is that it can improve AI algorithms. This is important, since AI is integral to modern lead generation.
But what lead generation strategies can you use in conjunction with your data analytics tools. You need to know which strategies work for lead generation in order to utilize data analytics effectively.
Combining Data Analytics with Your Lead Generation Model
Lead generation is the pillar of business prosperity. It’s fuel and blood for any business. You can have a wonderful product or provide excellent services, but no one will know about it. Spreading a word about your product is essential for its development. Marketers strive to find new and effective ways to ensure the infinite flow of target leads.
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Data analytics has helped them considerably, as Martech Advisors points out.
“If your data can get you in the minds of your target audience (customers and prospects) then it’s worth every bit of effort. Else, it is just a set of numbers that will end up as statistics. So now the question is, how can you use your databases to generate more high-quality leads? Here, I list down 10 ways to help you plan a more data-driven lead generation process.”
The authors point out that data analytics is important for many reasons, including keeping customer information up-to-date and getting a better understanding of your target customers. However, it is also important to use data analytics to monitor conversion rates and determine the ROI of various lead generation strategies.
Let’s consider five proven lead generation ways that help you to boost your sales by leveraging data analytics.
1. Define Relevant Social Media Platforms
Based on your buyer persona portrait you can assume what they are interested in. Conduct research and make a list of possible platforms where you might find your leads. It can be forums, thematic spaces, groups, etc. Start from the establishment of your presence according to the platform rules. Then go to sharing information about your business and track conversion rate.
Take a look at competitors at this platform and pay attention to the engagement of other participants. Are they responsive or not? Which content do they react to? After you make sure that the platform meets your expectations, try to launch paid advertising and evaluate its effectiveness.
Data analytics helps you see which social media platforms work the best.
2. Add Lead Magnet on Your Website
The main goal of the lead magnet is to get the lead’s email. In general, lead magnets are designed as a pop-up that appears when leads visit website or when they are leaving. You can also embed this form right on the page statically. This message shouldn’t be irritating.
Think about the valuable present you can offer for your incoming leads in exchange for their email. It can be a list of tips, a free sample, a book, a set of templates, a webinar, a guide, personal consultancy, etc. You can create it from scratch or collect a set of the most popular articles from your blog. Then you will be able to include it in your email marketing campaign. However, be careful, because the lead might not be interested in receiving further emails from you, so don’t overdo.
Data analytics is great for conversion rate optimization by enhancing your lead magnets. You can use various data-driven split-testing techniques to see which styles work best.
3. Create Webinars
If you have enough resources, make a free webinar. Define the topic which would be interesting for your target audience and spread the word about it. Make a registration form where visitors should leave their email to receive the link when the webinar starts. It helps to collect the list of warm leads. It’s not worth expecting that participants will convert into your clients once they watch the webinar. Moreover, avoid direct advertising of your product. You can mention it as an example to better illustrate the topic but don’t try to sell it openly.
Ask for feedback, sending the participants follow-up emails. Then you can nurture these leads and try to convert them into your clients. Data analytics helps you keep track of these responses, so you can better provide customers what they want.
4. Write Guest Posts
Show your expertise not only in your blog but also in your partners’ space. Think about the resources which create content related to your business and contact them to find out the terms of cooperation. Learn their traffic statistics, GEO. You can use free analytical tools for this purpose or ask admins to provide information.
Include tracking links in the post to see whether it is effective or not. It’s good if readers can leave comments under your post or share it on social media. Reply to the comments to increase engagement.
This is an unexpected area where big data can work great. There are a lot of data-driven outreach tools that help you find the best publications and optimize your outreach emails.
5. Record Podcasts
Like webinars, podcasts allow you to show your expertise and gain more warm leads. By creating podcasts, you build trust and provide your customers with valid information. Before the start, create a plan for your podcasts, define the frequency of new episodes and inform your listeners about the date and topic. The topics you choose should be notable and closely related to your professional area, so you could easily drive the discussion. Invite external experts to make the conversation more fascinating.
Create a thread in your social media profiles and encourage customers to discuss the podcasts. Thus, you will understand what they are interested in and build your further topics list based on the audience preferences.
Data Analytics Helps with Your Lead Acquisition Strategy
Big data technology has proven to be remarkably effective with marketing. There are a number of ways to merge big data with your lead generation strategies.
Social media platforms, lead magnets, webinars, guest posts, and podcasts are not the complete list of lead generation methods that rely on data analytics. Combine them to get better results and to find out which one shows effective results. We are sure, every lead generation specialist has secret methods that help him to attract relevant leads for the business.
Speaking about the ways we have considered above, which one would you make your secret weapon?