Startups Must Take Advantage of Big Data to Gain a Competitive Edge

Tech-savvy startups need to use big data strategically to get the most value out of their business models.

startups and big data
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Startups need to take advantage of the latest technology in order to remain competitive. Big data technology is one of the most important forms of technology that new startups must use to gain a competitive edge.

The success of your startup might depend on your ability to use big data to your full advantage. But you have to know how to do so effectively. The right data strategy can help your startup become profitable.

Big Data is Invaluable to Modern Business

There’s no denying that running a startup can be a challenging process of trial and error. Unfortunately, startup management is not lenient when it comes to mistakes. All it takes is a single altercation with online users to cause a new company’s online reputation to go on a downward spiral.

Therefore, more businesses need to take advantage of technology that can help them offset these issues. Big data can make or break a startup.

Unfortunately, big data has been a buzzword, so many companies don’t know how to use it appropriately. They will need to find ways to take advantage of the right tools that are predicated on data technology.

The tricky thing is that most startups are run by inexperienced business owners. Another issue is that many business owners don’t understand the latest developments in technology, so figuring out how to use big data seems like an insurmountable task.

It might seem like a recipe for disaster, but startup owners have modern tech to help make up for the lack of experience. Here are a few ways new company owners can use big data technology to make the most out of their opportunities in a competitive industry.

1. Research on the best possible data-driven software applications for your company

No matter which industry you choose, there will always be ways to help streamline various processes. The good news is that big data is able to help with many of these issues. For example, a construction business can utilize project management software with sophisticated AI and data analytics algorithms to help lower the risk of construction projects going awry.

Likewise, a business in the call center industry would benefit heavily from various digital tools, such as predictive dialer software from Convoso. It is an analytics and cloud-based software that significantly improves productivity for lead generation outbound campaigns and high-volume sales. The trick for new companies is to find the best digital tools as early as possible to get a great head start.

2. Getting the attention of your audience with audience analytics

It’s not going to be easy to get the attention of your target demographic, especially in an industry where so many businesses are clamoring for their attention. Fortunately, the process will be easier if you know how to use analytics technology to better understand your audience.

There are a lot of tools that can help you learn more about your demographic. You can even try using data from networks like Facebook, Google and other advertising networks with information on audience. This data can help startups assess the potential market size and reach of their strategies.

Some company owners might try to widen the audience as much as possible, but such a tactic is rarely successful. Instead, it’s much better to focus on the local audience, as startups do not have the necessary staying power to compete with much bigger companies regarding brand exposure and overall popularity.

Fortunately, there are various marketing strategies you can use to help get the attention of your demographic. The best example is search engine optimization (SEO), as it offers a little something for everyone. It tends to be a one-size-fits-all service, as it aims to get the attention of search algorithms to increase brand exposure. It’s also a slow and steady rise to popularity, allowing company owners to pace themselves on the road to success.

3. Building your website the right way with data analytics and AI tools

Big data has also become very important in the context of web design. More companies have started using data analytics and AI tools to make the process a lot easier.

Data analytics is especially useful for UX optimization. You can use analytics tools to conduct split-testing to see how visitors respond to various messages, which makes it a lot easier to improve the general layout of your design.

If you want to take advantage of modern tech, it’s all about optimization — specifically web optimization. There have been many improvements in the accessibility and convenience of web design that have brought on by data analytics, which makes it easier than ever to design a website. That said, keeping it simple is the trick to ensuring that your online users are satisfied. Remember that most people give a business website only fifteen seconds to catch their attention, which means it’s best to have a quick route between the landing page and the checkout page.

4. Keep track of trends in your industry with predictive analytics and data mining

Last but certainly not least, ensure that you keep an eye on the many trends related to your chosen industry. You can use data mining to learn more about industry trends by researching various publications related to your industry. You can also use tools like Google Trends to monitor interest in various products, services, brands and concepts related to your industry. Predictive analytics tools make it a lot easier to forecast directions in your industry if you know how to interlink them with Google Trends data.

You never know when the information might come in handy, as the latest trends typically concern various breakthroughs in the industry. As a new company owner, it’s up to you to make a difference!

Dariia Herasymova is a Recruitment Team Lead at Devox Software. She hires software development teams for startups, small businesses, and enterprises. She carries out a full cycle of recruitment; creates job descriptions based on talks with clients, searches and interviews candidates, and onboards the newcomers. Dariia knows how to build HR and recruitment processes from scratch. She strives to find a person with appropriate technical and soft skills who will share the company's values. When she has free time, she writes articles on various outsourcing models for our blog.