Social Data on the Top 4 Social Media Channels: How They Use Each Other

May 25, 2013
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Google+ rolled out a new design last week that looks like they are redefining the look of social media and how social data will be used to individualize the social media experience. The Top 4 channels, Twitter, Facebook, LinkedIn and Google+, are all used for different purposes by different people and brands, but how do they use each other to market their own brands? Does Facebook have a Twitter page?

Google+ rolled out a new design last week that looks like they are redefining the look of social media and how social data will be used to individualize the social media experience. The Top 4 channels, Twitter, Facebook, LinkedIn and Google+, are all used for different purposes by different people and brands, but how do they use each other to market their own brands? Does Facebook have a Twitter page? Does Google+ have a LinkedIn page?

We evaluated each channel’s social data to see who was utilizing all channels to market their brand. The 8 criteria we looked at were the following: Twitter followers, Facebook likes, Facebook ‘People Talking About This’, LinkedIn followers, Google+ +1s and Google+ circles.

 

     Twitter

     Facebook

   LinkedIn

   Google+

Twitter followers

19,122,216

8,257,825

314,221

no Twitter

Facebook likes

10,513,548

91,983,235

222,621

no FB page

Facebook ‘ptat’

22,779

378,648

5,190

no FB page

LinkedIn followers

115,846

356,006

381,812

no LI page

Google+ +1s

no g+ page

no g+ page

68,102

2,295,521

Google+ Circles

no g+ page

no g+ page

38,989

2,092,837

TOTALS

29,774,389

100,975,714

1,030,935

4,388,358

social dataTwitter has become the platform for personal communication, professional branding, news and even playing a major part in disaster relief recently. 140 characters with a link is a simple strategy that is proving to be invaluable to a company’s branding strategy. With this kind of power, Twitter doesn’t put a huge emphasis on using the other channels and has chosen to not have a Google+ page so far.

Facebook is the 100 pound gorilla with a total of 91 million FB likes and gives companies a bigger platform to provide detailed information with pics, videos and more depth in the social media message. But, as we all can look back at the Amy’s Bakery disaster, “With great power comes great responsibility.” Facebook also chooses not to have a Google+ page so far.

LinkedIn is the only platform that uses all four social media outlets to further their brand. The ‘quantity vs. quality’ argument can be made for LinkedIn with only 1 million total but that number, according to LinkedIn, is ‘connecting the world’s professionals’. They are also the only channel that chooses to have pages on the other 3.

Google+ is rapidly evolving and the future will tell a much better story than the data above. Google+ has been the least used platform so far but with the new rollout recently and how Google is using G+ data to rank organic search results; companies will be quickly expanding their message on G+. They don’t have a Twitter or Facebook page but with the power of Google, it appears that they don’t really need them.

We at icrunchdata use all 4 channels and Twitter is our most consistent platform for conveying our message to our audience. Google+ is changing that strategy though based on their recent announcement so changes are in the works. Once we see Twitter and Facebook start a Google+ page, it’s go time!

(social data / shutterstock)