From Business Intelligence to Consumer Intelligence

Stephen Brobst argues that pervasive business intelligence is about to expand the boundaries of companies and to develop into consumer intelligence, as companies are focussing on understanding and optimizing customer experiences. Watch Stephen develop the full argument.

 

Stephen Brobst argues that pervasive business intelligence is about to expand the boundaries of companies and to develop into consumer intelligence, as companies are focussing on understanding and optimizing customer experiences. Watch Stephen develop the full argument.