Cookies help us display personalized product recommendations and ensure you have great shopping experience.

By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    image fx (67)
    Improving LinkedIn Ad Strategies with Data Analytics
    9 Min Read
    big data and remote work
    Data Helps Speech-Language Pathologists Deliver Better Results
    6 Min Read
    data driven insights
    How Data-Driven Insights Are Addressing Gaps in Patient Communication and Equity
    8 Min Read
    pexels pavel danilyuk 8112119
    Data Analytics Is Revolutionizing Medical Credentialing
    8 Min Read
    data and seo
    Maximize SEO Success with Powerful Data Analytics Insights
    8 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: Reflections on Statistical Non-Significance
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Statistics > Reflections on Statistical Non-Significance
Statistics

Reflections on Statistical Non-Significance

KMcCormickBlog
KMcCormickBlog
6 Min Read
SHARE

Statistical Hypothesis testing does an OK job at avoiding proving the presence of effects, but it does a mediocre job (or worse) at disproving them. There are a lot of reasons for this, poor training among them, but it is largely systemic. I spent my Thanksgiving morning watching the “Vanishing of the Bees,” and my mind kept drifting to thoughts of Type II error. I know. I can grasp the obvious … maybe I need a break.

Statistical Hypothesis testing does an OK job at avoiding proving the presence of effects, but it does a mediocre job (or worse) at disproving them. There are a lot of reasons for this, poor training among them, but it is largely systemic. I spent my Thanksgiving morning watching the “Vanishing of the Bees,” and my mind kept drifting to thoughts of Type II error. I know. I can grasp the obvious … maybe I need a break.

I don’t have any biological expertise in evaluating, in detail, the research on either side of the fascinating Colony Collapse Disorder debate, but I am always suspicious of negative findings of any kind unless I can read the research. In the case of this documentary, they claim (a claim that is perhaps biased) that pesticides were determined to be safe after administering a fairly large dose to an adult bee, and determining that the adult bee did not die during the research period. Was that enough? I can’t speak to the biology/ecology research, but it got me thinking about Type II.

More Read

Image
Big Data and Your Body
Self-Promoters Score! Why Analysts Can’t be Shy Anymore
Who Hates Google+ the Most: 16 Views from 16 Networks
5 Rules for Better Sales Analytics
Spreadsheets: Still the King of Business Intelligence Tools

We know well the magnitude of the risk we face in committing Type I, and it is trained into us to the point of obsession. When meeting analysts wearing this obsession on their sleeve, reminding everyone who will listen, leveling their wrath on marketing researchers daring to use exploratory techniques, I am often tempted to ask about controlling for Type II. I am often underwhelmed with the reply. There are just so many things that can go wrong when you get a non-significant result. Although I wrote about something similar in my most recent post, I’m am compelled to reduce my thoughts to writing again:

1) The effect can be too small for the sample size. Ironically, the problem is usually the opposite. Often researchers don’t have enough data even thought the effect is reasonably big. In this case, I was persuaded by the documentary’s argument that bee “birth defects” would be a serious effect. Maybe short term adult death was not subtle enough. More subtle would require more data.The effect can be delayed. My own works doesn’t involve bees, but what about the effect of marketing? Do we always know when a promotion will kick in? Are we still experiencing the effects of last quarter’s campaign? Does that cloud our ability to measure the current campaign? Might the effects overlap?

2) The effect could be hidden in an untested interaction (AKA your model is too simple). The bee documentary proposed an easy to grasp hypothesis – that the pesticide accumulates over time in the adult bee. Maybe a proximity * time interaction? We may never know, but was the sample size sufficient to test for interactions, or was Power Analysis done assuming only main effects. Since they were studying bee autopsies the sample size was probably small. I don’t know the going rate for a bee autopsy, but they are probably a bit expensive since the expertise would seem rare.

3) Or its hidden in a tested interaction (AKA your model is too complex). I had a traumatic experience years ago when a friend asked me what “negative degrees of freedom” were. Since she was not able to produce a satisfactory answer to a query regarding her hypothesized interactions, her dissertation committee required here to “do all of them”. Enough said. It was horrible.

4) The effect might simply be, and what could be more obvious, not hypothesized. This, we might agree, is the real issue regarding the adult bee death hypothesis. It may not have been the real problem at all.

Statistics doesn’t help you find answers. Not really. It only helps you prove a hypothesis. When you are lucky, you might be able to disprove one. Often, we have to simply “fail to prove”. In any case, I recommend the documentary. Now that I’ve been able to vent a bit about Type II, I should watch it again and focus more of my attention on the bees.

Share This Article
Facebook Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

image fx (2)
Monitoring Data Without Turning into Big Brother
Big Data Exclusive
image fx (71)
The Power of AI for Personalization in Email
Artificial Intelligence Exclusive Marketing
image fx (67)
Improving LinkedIn Ad Strategies with Data Analytics
Analytics Big Data Exclusive Software
big data and remote work
Data Helps Speech-Language Pathologists Deliver Better Results
Analytics Big Data Exclusive

Stay Connected

1.2kFollowersLike
33.7kFollowersFollow
222FollowersPin

You Might also Like

Text Analytics WIIFM (What’s in it for Me?)

7 Min Read

Google’s Acquisition Spree

4 Min Read

It Takes Courage to Compete on Analytics

6 Min Read

Why Large Enterprises and EDW Owners Suddenly Care About Big Data

5 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

AI chatbots
AI Chatbots Can Help Retailers Convert Live Broadcast Viewers into Sales!
Chatbots
data-driven web design
5 Great Tips for Using Data Analytics for Website UX
Big Data

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-25 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?