My focus on the mid-market has caused me to speak with and work with companies looking at business intelligence from a different perspective in relation to the traditional BI landscape. Mid-market companies may have the same business pains and overall goals, but their resources and internal infrastructures might be different. In many cases, I’ve been speaking with a lot of small and mid-sized companies looking at BI for the first time, with initial goals of visualization and data consolidation. Due to the data requirements, many of these organizations are also looking for a data warehousing infrastructure to manage their information processes across various business units.
Consequently, I have partnered with Information Management on a survey to learn more about how mid-market companies are applying data warehousing within their organizations. The general goal, beyond trends identification, is to discover the benefits being realized by mid-sized businesses as well as the gaps being experienced within current use that can lead to future growth. At this point I don’t have any preconceived notions about what the results will be but am anxiously anticipating interesting insights into the data warehousing needs of these organizations.
