Cookies help us display personalized product recommendations and ensure you have great shopping experience.

By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    image fx (67)
    Improving LinkedIn Ad Strategies with Data Analytics
    9 Min Read
    big data and remote work
    Data Helps Speech-Language Pathologists Deliver Better Results
    6 Min Read
    data driven insights
    How Data-Driven Insights Are Addressing Gaps in Patient Communication and Equity
    8 Min Read
    pexels pavel danilyuk 8112119
    Data Analytics Is Revolutionizing Medical Credentialing
    8 Min Read
    data and seo
    Maximize SEO Success with Powerful Data Analytics Insights
    8 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: Identity Mixer: better online identity management?
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Business Intelligence > CRM > Identity Mixer: better online identity management?
CRMData Mining

Identity Mixer: better online identity management?

StephenBaker2
StephenBaker2
4 Min Read
SHARE

Last August I wrote about the (Still Coming) Privacy Boom. I was frustrated while reporting that companies weren’t coming up with enough new technologies and services for people anxious to control their online data and identities. However, there are developments in this market, including a project at IBM Research: the Identity Mixer.

Last August I wrote about the (Still Coming) Privacy Boom. I was frustrated while reporting that companies weren’t coming up with enough new technologies and services for people anxious to control their online data and identities. However, there are developments in this market, including a project at IBM Research: the Identity Mixer. The idea, according to the article:

For example, an issuer such as a bank or government might provide an ID card containing a broad set of details about a person. That person can then selectively reveal to retailers or service providers only a relevant subset of personal identifiers. Part of the larger privacy project sponsored by the European Union called PrimeLife, Identity Mixer holds the promise to keep your personal life private—and out of the hands of those who don’t need it.

Jan Camenisch, a cryptographer behind this technology, thinks that we’ll eventually manage our online relationships much the way we flip through plastic cards in our wallet. If I pull out my wallet right now, for example, I have a New Jersey’s drivers licence, which communicates no data about my finances, drinking behavior, or the Web sites I visit. I have a Montclair library card, which is associated only with the books and movies I borrow. I have credit cards. I have credit cards. There matters grow a more complex, because they’re tied to all sorts of behaviors and proclivities…

More Read

Using Web 2.0 for Analytics 2.0
A new IBM national survey of 30,000 U.S. consumers calls…
An update on the warranty industry
Big Data: Aspirin for Travelers’ Headaches
How Big Data Will Change People Management Forever

In any case, Camenisch gives an example. Let’s say a teenager has to prove he’s between 15 and 18 years old to access an online site. Should he have to provide an ID with links to his address, gender, date of birth, and perhaps other nuggets? No, ideally, the card would provide only the information asked for, a date of birth (roughly) between 1992 and early 1996.

This type of technology would be very helpful in health care, where people need to provide confidential information in order to get advice and services:

….if you have healthcare insurance and the firm offers a portal, like webmd.com, where you can go to check on, for example, disease symptoms, then obviously you should be doing this without revealing your identity. On the other hand, the service provider might need to check that you indeed have insurance and have paid for this service beforehand. It won’t, however, reveal any other information. If they issue a certificate indicating that you have paid for the service, you can use that certificate later to convince them that you have indeed paid, but these two transactions cannot be linked so there’s no way to tell who you are.

I believe we’re going to demand these types of technologies and services. Europe, which has a much higher awareness (and fear) of the issue, is likely to be a leader. (This research, not surprisingly, is centered in IBM’s European labs.) The winning formulas are going to be those that not only figure out the technology, but also develop intuitive interfaces and clear communications. We’re going to be making lots of these identity decisions, after all, from our phones.

 

 

TAGGED:europeibmprivacy
Share This Article
Facebook Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

image fx (2)
Monitoring Data Without Turning into Big Brother
Big Data Exclusive
image fx (71)
The Power of AI for Personalization in Email
Artificial Intelligence Exclusive Marketing
image fx (67)
Improving LinkedIn Ad Strategies with Data Analytics
Analytics Big Data Exclusive Software
big data and remote work
Data Helps Speech-Language Pathologists Deliver Better Results
Analytics Big Data Exclusive

Stay Connected

1.2kFollowersLike
33.7kFollowersFollow
222FollowersPin

You Might also Like

Analytics simplify data to amplify its value

5 Min Read

The Next Wave in Recommendation Systems?

4 Min Read
Image
Best PracticesBig Data

Introducing the Big Data MOPS Series

6 Min Read

Is My Data Really Mine?

7 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

AI chatbots
AI Chatbots Can Help Retailers Convert Live Broadcast Viewers into Sales!
Chatbots
ai in ecommerce
Artificial Intelligence for eCommerce: A Closer Look
Artificial Intelligence

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-25 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?