Here’s How To Use Big Data To Optimize WordPress Performance

There are all kinds of ways to use big data to optimize WordPress performance. Here's what to know and how to implement it.

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January 2, 2019
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Big data is changing the nature of website management. According to a report from APM, it is one of the biggest changes that is going to affect WordPress managers this year. Big data plays an important role in managing expectations and measuring goal performance.

According to a study from Wharton, 72% of businesses fail to meet user expectations. They found that using big data and analytics is the number one thing they can do to meet these goals. Big data is also being applied by Google, Facebook and other publishers to monitor performance and rank content from websites that syndicate through them.

Tips to Use Big Data To Optimize WordPress Performance

There are 10 useful tips to improve WordPress performance. Knowing them would help you deliver quality services to your audience. Unfortunately, only a few people know about them. That is why the performance of most WordPress websites is wanting. Avoid this kind of performance. Instead, implement these tips to speed up WordPress Performance.

1. Install a Caching Plugin

WordPress is a dynamic site. That means that it builds each component on a web page as soon as you visit it. This process takes time because the site builds the components in a systematic manner. Hastening the buildup is possible if you install a caching plugin. This plugin increases the speed of your site by two to five times. It does that by making a making of a loaded page and then using this copy for other users who will visit your site.

2. Optimizing Images

Colored visuals on your website increase the likelihood that people will read your content. Researchers say that these visuals increase this likelihood by 80%. Unfortunately, images slow down your speed as well. That is especially true when it comes to photos taken from your camera or phone. Using photo-editing software reduces photo size significantly optimizing your WordPress website.

3. Update Your Site

Updating your website offers you many advantages including new features. Another advantage of updating it is that you get rid of bugs and security issues. Remember, these issues interfere with your website’s performance because they make it slow and unreliable. People avoid it especially when the threats on your site might affect them as well. Avoid these scenarios by updating your website. Update your WordPress theme and plugins as well.

4. Setting the Site to Excerpts

Did you know that WordPress displays your website’s full content in your archives and homepage? Doing so leads to slow loading speeds for your homepage, tags, and categories. Your archived pages will load slowly as well. The remedy to this problem is going to your settings page. Select reading and then mark ‘show summary.’ Doing so will put an end to the display of full text on your archives and homepage.

5. Breaking Comments into Pages

Getting lots of comments on your webpage is an excellent development. Unfortunately, it can lead to trouble as well. More specifically, it leads to slow speeds because the data on your webpage increases significantly as the comments on it increase. Splitting these comments into various pages helps you spread them so that they do not overwhelm a specific page. Go to settings, select discussion, and then check the small box next to the option for breaking comments.

6. Go for a CDN

A Content Delivery Network (CDN) improves the experience that your users have on your site despite their geographical location. For example, a user located in China would have the same experience as one located in the US. In this case, it does not matter where the server is because a CDN optimizes loading speeds for everyone.

7. Avoid Video Uploads

You can upload videos to your site. WordPress will display them in an HTML-5 Player. However, doing so is unwise because videos use a lot of bandwidth. The cost of running the site increases as you use additional bandwidth. Backing up your data becomes difficult as well because the backup size required increases exponentially when you upload videos.

8. Use a Suitable Theme

Exercise caution when choosing a WordPress theme. For example, go for a responsive website with a broad selection of color themes. The layout should be perfect as well. Avoid some themes as well. For example, bloated themes are unsuitable for trading platforms because they will slow down your site significantly. These themes have flashy animations and complex layouts. These features are unnecessary because they add little or no value to your trading site.

9. Splitting Long Posts

Having a long post is an excellent idea because it gives your reader an adequate level of information. It’s a way to boost your ranking on search engines as well. However, there are some negative effects of having extra-long posts. One of them is that the performance of your site suffers because there is always a huge amount of content to load. Consider splitting the posts into pages so that your performance improves and your readers get a break.

10. Use a Limited Number of Plugins

Having plugins on your site is an excellent idea because they enhance the friendliness of the site. However, having too many of them slows down your WordPress website unnecessarily. That is especially true when it comes to trading platforms. Use a limited number of plugins to avoid this unpleasant scenario. Only go for plugins that are necessary on your trading site.

Final Thoughts: Big Data Changes the Rules for WordPress Management

Managing a WordPress site in the age of big data is more complex than ever. It gives an edge to companies that are understanding the nature of big data, but brands that don’t utilize it right will be left behind. Make sure you know how to use big data properly as you strive to boost the performance of your WordPress site in 2018.