How a Partner Portal Can Improve New Product Launches

August 17, 2012
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Product life cycles continue to shorten and as a result new product launches have new_product_launch_PRMbecome more frequent.  Research indicates that many product launches are not successful.  One research study (“Why Most Product Launches Fail”, by Joan Schneider and Julie Hall,Harvard Business Review, April 2011) found that the “biggest problem is lack of preparation: companies are so
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