Netflix is known for its personalized recommendations. By analyzing data on what you and other people have watched, they know what movie to recommend to you next. Customers are happy because they get suggestions for movies they like. Netflix is happy because you’re more likely to watch another movie, according to Mohammad Sabah, who spoke at the Hadoop Summit. Now that same approach is changing how colleges educate. By recommending courses and majors to students based on data, colleges and universities are increasing graduation rates.

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Better Data = Better course selection