Last summer, we discussed the increasing popularity of data visualization to communicate complex information in business and media.
Last summer, we discussed the increasing popularity of data visualization to communicate complex information in business and media. The trend has exploded and since our first post on this topic, we’ve seen the launch of several visualization communities and I’ve seen regular listings for data designers on job boards (especially contractors).
Here are five top examples of data-driven infographics that speak to how you can visualize information to persuade:
Facebook’s Timeline – Infographic Inspired
In Facebook’s upcoming major redesign called Timeline, the inspiration began with two infographic designers named Nicholas Felton and Ryan Case. Well known for their data-driven designs, the duo joined the Facebook team in April of this year. According to FastcoDesign.com, Felton’s annual report designs were a major inspiration in the site redesign. The persuasive factor of the new Timeline is that it stands to impact the rest of the web’s info presentation from scrolling down the screen to a more tablet-friendly horizontal, tiled layout. Here’s a video demo of the new Facebook profile design that’s set to hit your profile in the next two to four weeks.
How Men And Women Make Buying Decisions
The thought process of a woman persuading herself to buy something is on target and entertaining, but what’s persuasive about this infographic is the trigger words at the bottom of the each image. GoBankingRates.com has compiled a list of the top triggers to get a buyer thinking about a purchase. Use these words in your marketing and hello persuasion.
Persuading the “Techies”
If you’ve got a computer science degree and tech development skills, get ready to be persuaded. Apparently, there are two or three jobs for every computer science grad, according to an MIT professor quoted in this persuasive infographic from Udemy.com, an online course provider. This visualization shows just how much persuasion is going on in the tech industry. For instance, when Digg.com laid off 25 employees last year, almost all of them were snapped up by big tech brands including Groupon and Twitter. The perks are high and so are the salaries. Anyone need a career change? This infographic may persuade you.