The Fascinating Role of Predictive Analytics in CMS Today

The role of predictive analytics in CMS is growing as both technologies expand. Here's what to know about their fascinating connection.

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January 22, 2019
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Predictive analytics is changing digital marketing and website management. In previous posts, we have discussed the benefits of using predictive analytics to identify the types of customers that are most likely to convert and increase the value of your lead generation strategy. However, there are also a lot of reasons that you can use predictive analytics in other ways. Improving the quality of your website is one of them.

One of the main benefits of predictive analytics in 2019 is in improving the performance of content management systems. There are a number of different types of content management systems on the market, including WordPress, Joomla, Drupal, and Shopify. There are actually hundreds of content management systems on the market, but these are some of the most noteworthy. One of the reasons that they are standing out so well against their competitors is that they use big data solutions to get the most value for their customers.

Predictive Analytics is Changing the Dynamics of CMS Technology in 2019 and Beyond

The content management systems we have currently are not similar to the ones we had a few years back. The WordPress being used by 30% of the websites on the internet right now is not the same one we had back in 2003 when WordPress was first launched. If there is one thing that we can all agree on, it is that the performance of CMS platforms is changing.

Predictive analytics is one of the things changing the CMS platform performance. Simply defined, predictive analytics refers to the practice of using historical data to predict future trends and outcomes. While it does not tell exactly what will happen in the future, it helps determine what may happen. Now, the big question is, how is predictive analytics causing changes in the performance of CMS platforms?

How Predictive Analytics is Changing the Performance of CMS Platforms

1. Improved Fraud Detection

Predictive analytics is very important for fraud protection. SAS points out that new fraud protection algorithms are employed by many industries.

Scammers are everywhere. They sometimes target CMS platform. By making use of historical fraud data, you will be able to identify the data sets that often lead to threats, vulnerabilities, and fraud. This will give you the chance to identify threats and frauds even before they arise. You will be able to take proactive actions to ensure that your CMS platform is safer.

2. Marketing Optimization

Let’s assume that you have used a CMS platform to build a membership website. Maybe you are in the process of getting help from a site like MemberFix to assist with building the website. Obviously, your end goal of creating the website is so that you can generate some profit.

To generate profit from your CMS driven website, you have to figure out how to optimize your marketing. Predictive analytics can help you with the marketing. If you are using a CMS platform, three key areas play a huge role in converting a potential customer into a paying customer. Below, we analyze these areas and how predictive analytics plays a key role in each area:

  • Content

Predictive analytics can assist with validating the content that has the potential to perform better. It can help determine which content is great in the various buying steps. Additionally, predictive analytics can help with auto-recommending the content that can help motivate the customer to proceed with the buying process.

  • Nurturing

Predictive analytics can help you determine which nurturing activities will work best for each market segment. It can also help you with updating the nurture flows for each segment automatically. This will drive greater value to both your business and your customers.

  • Leads

Knowing who is likely to pay for the service or product you offer can be tough. However, predictive analytics can make things much easier for you by floating the individuals who are likely to pay for what you offer to the top. Predictive analytics can help with analyzing the prospect’s behavior automatically and hence giving you target people you can market with better results.

Predictive Analytics is Making CMS Platforms More Profitable

Predictive analytics is something that online entrepreneurs who use CMS platforms shouldn’t ignore. It is making the CMS platforms better. It can help online business owners generate more profits. Also, it can help them deal with scammers. While predictive analytics may be incapable of predicting how the actual future will look like, it can assist with making smarter decisions.

Predictive Analytics Has Driven Surprising Advances in CMS Technology

CMS platforms have simplified website management in pleasantly surprising ways. The technology behind these tools is relying more heavily on predictive analytics in the years to come.