Enterprise Social Networks, Building the Collaborative Enterprise

June 3, 2012

Tools that support social business initiatives fit into several different  software categories / markets. Social business is a very broad term that includes all the enterprise social activities, internal and external. I find that often people understand a single perspective on social, often based on their role or personal experience with some of the tools. A customer support manager thinks of social in the context of customers while others might immediately think of collaboration or ideasourcing.