Cookies help us display personalized product recommendations and ensure you have great shopping experience.

By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    sales and data analytics
    How Data Analytics Improves Lead Management and Sales Results
    9 Min Read
    data analytics and truck accident claims
    How Data Analytics Reduces Truck Accidents and Speeds Up Claims
    7 Min Read
    predictive analytics for interior designers
    Interior Designers Boost Profits with Predictive Analytics
    8 Min Read
    image fx (67)
    Improving LinkedIn Ad Strategies with Data Analytics
    9 Min Read
    big data and remote work
    Data Helps Speech-Language Pathologists Deliver Better Results
    6 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: Deloitte Analytics: A Social Media Website for BI Insiders
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Big Data > Social Data > Deloitte Analytics: A Social Media Website for BI Insiders
AnalyticsSocial Data

Deloitte Analytics: A Social Media Website for BI Insiders

Brett Stupakevich
Brett Stupakevich
0 Min Read
SHARE

Delloite Analytics photo (business intelligence jobs)Consulting, auditing, and analytics giant Deloitte has combined two very contemporary technologies – business analytics and social media – in a newly launched website, Real Analytics, realanalyticsinsights.com.

Delloite Analytics photo (business intelligence jobs)Consulting, auditing, and analytics giant Deloitte has combined two very contemporary technologies – business analytics and social media – in a newly launched website, Real Analytics, realanalyticsinsights.com.

As described in a Deloitte press release, via Reuters, the new site is intended for industry insiders to offer analytic insights, share knowledge and best practices, and problem resolution. The release goes on to describe the new site’s ultimate goal as solving “crunchy,” vexing problems.

A Business Perspective

More Read

Big Data Analytics Touching Our Lives Everyday
Three Primary Analytics Lessons Learned from 9/11
Listening In: Big Ideas About Big Data
What Is Your Big Data Analytics Stack?
What Led to the Recent Huge Buzz Around Analytics?

As befits a firm with roots going back to the 19th century, Deloitte appears to be aiming Real Analytics primarily at the business dimensions of BI and business analytics, rather than the technological aspect of analytics. Its core target audience is executives and managers rather than engineers and mathematicians. (Although the engineers and mathematicians might be interested in seeing how the tools they build are being used in the field.) The articles so far have been written by Deloitte consulting principals, with Deloitte executives appearing as guest posters.

The site features deliberately provocative pieces, which the header menu calls Real Views. The next tab, Business Issues, offers articles, case studies, and insights into each of five types of analytics: customer, financial, risk, supply chain, and workforce.

The Real Views article currently featured is by Deloitte Consulting principal John Houston, entitled “Digging for the Next Great Employee.” Houston talks about the impact that online search and analytics have on the hiring process.

Until recently firms knew little about prospective hires – what they said on their resumés, a couple of phone calls to check references, and a search of legal records were about it. Now analytics can turn up applicants’ every online political rant or pop-culture snark, along with all too much about their personal as well as professional lives.

Joining The Discussion

Houston steps delicately over the potentially explosive social consequences of all this data entering into the hiring process. But the article’s 18 comments further draw out some of these issues. (Anyone can read posts and comments; a free site subscription is required in order to comment.) One commenter asks what happens to candidates with minimal social profiles? Are they protected from embarrassment, or do they end up looking like recluses? Or both?

These responses help to point out the power of social media. Comment threads fill in and expand on points made in the original post, and display the greater latitude of people who are representing only themselves, albeit in a professional context.

Twitter results for DeloitteBA are, at this writing, dominated by the site’s own tweets, but people do seem to be noticing, as the active comment thread also indicates.

Will Real Analytics catch on as a center of BI and analytics discussion? It is far too early to say how large and varied a community the site will draw. But for Deloitte, Real Analytics is an effective vehicle for highlighting its analysts’ insights, and a hum of discussion can only help.

Share This Article
Facebook Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

sales and data analytics
How Data Analytics Improves Lead Management and Sales Results
Analytics Big Data Exclusive
ai in marketing
How AI and Smart Platforms Improve Email Marketing
Artificial Intelligence Exclusive Marketing
AI Document Verification for Legal Firms: Importance & Top Tools
AI Document Verification for Legal Firms: Importance & Top Tools
Artificial Intelligence Exclusive
AI supply chain
AI Tools Are Strengthening Global Supply Chains
Artificial Intelligence Exclusive

Stay Connected

1.2kFollowersLike
33.7kFollowersFollow
222FollowersPin

You Might also Like

R/Finance 2009 roundup

8 Min Read

Big Data Ethics: Vendors Should Take A Stand

4 Min Read

Super Bowl 12: It’s All Over But For Measuring the Impact of The Shouting

6 Min Read

Driving Adoption of Business Intelligence

5 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

ai chatbot
The Art of Conversation: Enhancing Chatbots with Advanced AI Prompts
Chatbots
AI and chatbots
Chatbots and SEO: How Can Chatbots Improve Your SEO Ranking?
Artificial Intelligence Chatbots Exclusive

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-25 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?