Data Quality View: The Cassandra Effect

August 5, 2010

Data Quality (DQ) View is an OCDQ regular segment.  Each DQ-View is a brief video discussion of a data quality key concept.

When you present the business case for your data quality initiative to executive management and other corporate stakeholders, you need to demonstrate that poor data quality is not a myth—it is a real business problem that negatively impacts the quality of decision-critical enterprise information.