Analytics and the Bottom line: How Organizations Build Success | Harvard Business Review

February 11, 2011

Analytics in business is about far more than just reporting. Thanks to bestsellers such as Moneyball and Super Crunchers, statistical analysis has broken through to public awareness. At the same time, the Internet and connected devices have brought a flood of valuable new data to analyze.

Those who view analytics as just reporting on past performance don’t understand the full scope and value of analytics. Analytics can be thought of as: