Cookies help us display personalized product recommendations and ensure you have great shopping experience.

By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    data analytics and truck accident claims
    How Data Analytics Reduces Truck Accidents and Speeds Up Claims
    7 Min Read
    predictive analytics for interior designers
    Interior Designers Boost Profits with Predictive Analytics
    8 Min Read
    image fx (67)
    Improving LinkedIn Ad Strategies with Data Analytics
    9 Min Read
    big data and remote work
    Data Helps Speech-Language Pathologists Deliver Better Results
    6 Min Read
    data driven insights
    How Data-Driven Insights Are Addressing Gaps in Patient Communication and Equity
    8 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: Data Is for Life, Not Just for Christmas
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Big Data > Data Is for Life, Not Just for Christmas
Big Data

Data Is for Life, Not Just for Christmas

martindoyle
martindoyle
4 Min Read
SHARE

data-is-for-life

In 2013, UK households spent £22.3 billion on Christmas. This includes £599 per family, on average, spent purely on gifts. Clearly, there’s big money in this season, and every business is out for its slice of the pudding.

Contents
Defining Quality, and ConsequencesIntegrity Starts Today

data-is-for-life

In 2013, UK households spent £22.3 billion on Christmas. This includes £599 per family, on average, spent purely on gifts. Clearly, there’s big money in this season, and every business is out for its slice of the pudding.

The data you collect this Christmas will fuel your efforts in the year to come, and the quality of that data will influence your successes and failures. As such, it makes sense to collect that data properly, nurture it correctly and store it responsibly.

As the years come and go, your data is certainly getting older, but are you getting any wiser? By next Christmas, almost one quarter of your database will be eroded unless you put a regime in place.

More Read

Securing Data Vital to Personalized Customer Experiences
Would IBM buying Sun impact the decision management market? Nope.
Business Intelligence & Data Warehousing Trends: 9 for ’09
Are Business Intelligence dashboards on the brink of extinction?
Is Your Dashboard Working?

Defining Quality, and Consequences

We know data is of a good quality when it is fit for purpose. We need to have full confidence in it, and we need to be able to trust that data to support our profitability this Christmas and next.

We need the data to support our marketing campaigns, social media interactions, technical support conversations and sales activities. We need to be able to produce reports that tell us exactly how the business is performing, and precisely whom we are doing business with.

Data also needs to be retained in alignment with the law, and specifically, with the Data Protection Act. After a successful Christmas campaign, you have a responsibility to respect the data you’ve gathered and protect the privacy of its owners.

Left unattended and neglected, data quality will always get worse, and never better.

The consequences of neglect are severe. Gartner estimates that poor data quality costs organisations £9 million per year. Gartner also says that 33 per cent of Fortune 500 companies will soon reach crisis point. Its deadline for disaster? 2017. Just two years from now. These huge, currently successful businesses will be unable to trust their data, and unable to find the vast amounts of money needed to clean it fast. This is a serious and urgent consequence of complacency.

Integrity Starts Today

As your business drives conversions this Christmas, remember the neglected data that your business has collected behind the scenes. Like the dogs abandoned at Christmas – the ones that inspired this blog’s headline – it’s all too easy to forget about data quality in the festive rush.

Data is not just for Christmas, your business needs it all year round, and best practice should be your New Year’s resolution.  Data must be cleansed, deduplicated, validated, standardised and enhanced. It must be free from corruption, stored securely and monitored for inaccuracies and flaws. Data quality measures must be implemented and continued throughout the next 12 months.

Unless you learn from the past, you are doomed to repeat your mistakes. Even the best New Year marketing strategy will eventually fall flat if data doesn’t support solid decision-making.  Furthermore, it will be pointless investing time and money in a customer relationship management (CRM) system if the data it contains is already “dog tired”.

Remember – Data is For Life, Not Just for Christmas!

Share This Article
Facebook Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

AI supply chain
AI Tools Are Strengthening Global Supply Chains
Artificial Intelligence Exclusive
data analytics and truck accident claims
How Data Analytics Reduces Truck Accidents and Speeds Up Claims
Analytics Big Data Exclusive
predictive analytics for interior designers
Interior Designers Boost Profits with Predictive Analytics
Analytics Exclusive Predictive Analytics
big data and cybercrime
Stopping Lateral Movement in a Data-Heavy, Edge-First World
Big Data Exclusive

Stay Connected

1.2kFollowersLike
33.7kFollowersFollow
222FollowersPin

You Might also Like

data driven insights
AnalyticsBig DataExclusive

How Data-Driven Insights Are Addressing Gaps in Patient Communication and Equity

8 Min Read

Best Movies for Big Data Analytics & Machine Learning

3 Min Read
log management with big data
Big DataExclusive

Big Data Leads To Massive Time Saving Digital Resources

6 Min Read

Here’s what different in next generation warranty systems

5 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

ai chatbot
The Art of Conversation: Enhancing Chatbots with Advanced AI Prompts
Chatbots
ai is improving the safety of cars
From Bolts to Bots: How AI Is Fortifying the Automotive Industry
Artificial Intelligence

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-25 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?