Data-Driven SEO Strategies Are Essential for Your Small Business

Make the most out of your SEO strategy by leveraging big data wisely.
big data in seo
Shutterstock Photo License - Alexander Supertramp

Big data has become invaluable to many businesses around the country. A growing number of business owners are investing in data-driven marketing strategies.

One of the biggest ways that big data can help your business reach more customers is through SEO. Earlier this summer, we talked about the approaches to data-driven SEO. However, there are a lot of benefits from the business side that you have to understand as well.

Data-Driven SEO is Vital to Many Modern Businesses

When it comes to marketing your small business, reaching the largest audience possible is essential. Whether this is done through commercials, emails, radio ads, or website content, every small business wants to get the most bang for its bucks.

Big data technology has made it easier for companies to expand their reach. An extremely effective way to market a data-driven small business is by using digital marketing. Many consumers discover businesses online, causing this marketing channel to become extremely popular. Search engine optimization is the best way to ensure your business doesn’t get lost in the online crowd. You can get even more value out of your SEO strategy by leveraging big data technology. More companies are using data mining to execute their SEO strategies more effectively.

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One of the most cutthroat and competitive niches is personal injury law. As a result, there are thousands of personal injury lawyers competing for the same search terms. So, it is imperative, if you are a personal injury lawyer, that you invest in legal SEO.

There are many marketing tactics for injury lawyers that can be utilized effectively in this competitive space, and it’s crucial you hire an agency that specializes in SEO and your specific area of law. This will give you the competitive edge you need to get to the top of the SERPs (Search Engine Results Pages).

While many small business owners may understand the importance of Search Engine Optimization, they may not be prioritizing it as much as they should be. Understanding how and why to implement digital marketing in your small business can be the tool to take you to the next level.

What Are Some Ways to Use Big Data in SEO?

There are a lot of reasons to invest in big data to make your SEO strategy more effective. Some of the benefits of a data-driven SEO strategy include:

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  • Keyword research. Big data has always been important in keyword research. However, new advances in big data have made it even more effective. You can use data analytics tools to see the search volume of different keywords over time and see if the keyword is gaining or declining in popularity.
  • Competitive research. Big data also makes it easier to learn more about the SEO strategies of your competitors. Tools like Ahrefs and SEMRush use sophisticated data analytics tools to help research competitors more easily. You can look at their backlink profiles, the keywords they are ranking for and other relevant factors that may influence your own SEO campaigns.
  • Create higher quality content. There are a lot of ways to use AI and big data in content generation. You will have an easier time ranking if you can leverage these tools to improve the quality of your content and scale content generation better.

There are a ton of benefits of using big data in your SEO strategy. These tips are just the tip of the iceberg.

Data-Driven SEO Small Business Benefits

Effectiveness and return on investment are essential for any small business when planning their marketing strategies, including online marketing.

Reports have found that SEO can be very powerful for small businesses trying to market effectively. 97% of consumers learn the most about a small business online. When obtaining information about your business, customers are most likely to check your website and other online sources. This highlights the importance of ranking highly on search engines.

75% of consumers never go further than the first page of Google search results. Meaning if you aren’t optimizing to rank on this first page, potential customers may not hear about you.

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Looking online for a small business nearby is extremely common. Searches for businesses “near me” have grown by more than 900% in the past two years. Out of all Google searches, 46% are looking for local information.

These statistics illustrate the need to use big data to have the best possible SEO strategy. You will have an easier time reaching the front page if you know what to do with big data.

Consumers are looking for businesses of all industries and sizes every day and utilizing SEO to become one of the first businesses that they see when searching is the best way to reach these potential clients.

Implementing SEO with Data Analytics and AI Tools

Small business owners are very busy people who always try to handle multiple things at once. They often oversee bookkeeping, finances, operations, marketing, and more. Because of this, adding online marketing to their responsibilities may seem daunting. Small business owners who feel that this type of marketing is too much to take on may be missing out on some significant perks.

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Digital marketing can be implemented by a business owner, staff, or outside agency. If someone in your staff is familiar with search engine optimization best practices and how to utilize them, they should be able to take on this task easily. You can use big data to streamline your processes. Having a dedicated staff member focused on SEO that is also trained in data-driven business strategies can ensure your business gains the most online traffic possible. This will also take away from adding another responsibility to your list.

Some small business owners may want or need to take on SEO themselves rather than hiring an agency. However, they should know that this endeavor takes a lot of time, practice, patience, and money. They may also lack the expertise in data analytics and AI processes for SEO.

Though it can be learned through online courses, self-education, or expert guidance, the learning methods may vary in effectiveness and time needed depending on the individual. If you find that self-education, for example, is not working as you had hoped it would consider reaching out to an SEO expert for additional help.

When to Use an SEO Expert

Sometimes, getting an in-house team can be more of a hassle than a help. So this may be a good time to turn to a search engine specialist to take over.

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One good indicator that seeking outside assistance with SEO can be a lack of time to learn best practices and implement them. With any small business come a lot of responsibilities that need to be delegated. If you and your staff do not have the time to handle SEO training and usage on top of these existing tasks, having a professional do it for you may be a better option.

Utilizing an expert may be more practical for small businesses that don’t have an adequate understanding of this approach. Many small business owners and staff have expertise in their specific field rather than SEO. Hiring an expert rather than taking on learning this specialty is commonly much more practical.

No matter how you go about using SEO marketing for your small business, you’re sure to see great results. Now is the time to take advantage of this online marketing approach and reap the benefits.

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Benefits of Big Data in SEO Cannot Be Overstated

There are a load of benefits of using big data in your SEO strategy. You will need to take these into consideration if you are trying to get the most value out of your marketing approach.

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Olha Zhydik
Olha Zhydik is a Content Marketing Manager at ELEKS, a global custom software development company. Olha has been working in the IT industry for over 10 years, including 6 years in marketing. Thanks to her diverse experience, her writing offers a fresh perspective on how technology can help businesses not only innovatively solve problems but also gain a competitive edge. You can connect with Olha on Linkedin or Facebook.