By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData Collective
  • Analytics
    AnalyticsShow More
    construction analytics
    5 Benefits of Analytics to Manage Commercial Construction
    5 Min Read
    benefits of data analytics for financial industry
    Fascinating Changes Data Analytics Brings to Finance
    7 Min Read
    analyzing big data for its quality and value
    Use this Strategic Approach to Maximize Your Data’s Value
    6 Min Read
    data-driven seo for product pages
    6 Tips for Using Data Analytics for Product Page SEO
    11 Min Read
    big data analytics in business
    5 Ways to Utilize Data Analytics to Grow Your Business
    6 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-23 SmartData Collective. All Rights Reserved.
Reading: Data Collection Made Simple [VIDEO]
Share
Notification Show More
Latest News
cloud-centric companies using network relocation
Cloud-Centric Companies Discover Benefits & Pitfalls of Network Relocation
Cloud Computing
construction analytics
5 Benefits of Analytics to Manage Commercial Construction
Analytics
database compliance guide
Four Strategies For Effective Database Compliance
Data Management
Digital Security From Weaponized AI
Fortifying Enterprise Digital Security Against Hackers Weaponizing AI
Security
DevOps on cloud
Optimizing Cost with DevOps on the Cloud
Development
Aa
SmartData Collective
Aa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Big Data > Data Quality > Data Collection Made Simple [VIDEO]
Big DataData QualitySocial Data

Data Collection Made Simple [VIDEO]

Tracey Wallace
Last updated: 2014/04/17 at 7:33 PM
Tracey Wallace
4 Min Read
SHARE
- Advertisement -

Transforming your business into a data-driven enterprise isn’t an overnight project. Even after you figure out what types of data you need, which questions to ask of it and then finalize your expectations on how this data will affect your bottom line, you still have one major task at hand: collection.

Transforming your business into a data-driven enterprise isn’t an overnight project. Even after you figure out what types of data you need, which questions to ask of it and then finalize your expectations on how this data will affect your bottom line, you still have one major task at hand: collection.

- Advertisement -

And data collection is the most nuanced aspect of big data usage. For instance, had the NSA alerted the public as to what they were going to be monitoring, storing and analyzing from the get-go, Snowden wouldn’t be in Russia — nor is it likely he’d even be a household name. See, at the most basic level, privacy requires only one thing: choice. Take away someone’s ability to say “Yes, I’m cool with this,” or “No, I’d rather not,” and you take away their autonomy. Take away their autonomy and you’ve reduced them to nothing more than a placeholder, a number in your system that lacks engagement, understanding or, worse, humanity. 

Take away security and you’ve got a human population of drones. And no matter how many data points you have from drones, truly intellectual insights into who your customers are will be impossible — and, to a large extent, illegal. 

More Read

data visualization for small business

Data Visualization Boosts Business Scalability with Sales Mapping

Data-Driven Marketing Offers Huge Benefits for Landscapers
What Role Does Big Data Have on the Deep Web?
Fascinating Changes Data Analytics Brings to Finance
Why Data-Driven SEO is Crucial for SMEs in This Recession

But, data collection is essential for companies looking to use big data for big benefits. And no company, nor user, should have to toe the line between acceptable data collection transparency and ideal data ROI. Instead, data rights management needs to be a part of the collection process from day one — so that whistleblowers don’t have a whistle to blow. At Umbel, our activation apps ensure that this is the case.

Activation Apps from Umbel on Vimeo.

- Advertisement -

Activation apps put the power of smart data collection into the hands of executives, while maintaining user security and privacy. The concept is simple: allow companies to utilize social authentication absolutely anywhere they so chose to collect identity data information in less than half and hour, and without having to involve a tech team. 

Launch a contest in a newsletter, and collect the identity data points of all those who enter (with their permission, as provided through social authentication). Throw a party and collect data via the RSVP — providing email notification for those who want to attend and giving you deep intelligence into attendees. Better yet, have users check in via WiFi at the event and see not only who RSVPed, but who actually showed up — then use that data to find lookalike audiences. 

And you get to control a user’s experience through the process as well. Craft your own copy, upload your own creative, preview, edit, A/B test — treat your user-facing data collection the way you would your user-facing anything: cohesively, objectively and securely.

Because data collection doesn’t have to be complicated — it just has to work. In real-time, without a tech team, and in a way that secures your audience’s data rights — well, that’s just smart.

Tracey Wallace April 17, 2014
Share this Article
Facebook Twitter Pinterest LinkedIn
Share
- Advertisement -

Follow us on Facebook

Latest News

cloud-centric companies using network relocation
Cloud-Centric Companies Discover Benefits & Pitfalls of Network Relocation
Cloud Computing
construction analytics
5 Benefits of Analytics to Manage Commercial Construction
Analytics
database compliance guide
Four Strategies For Effective Database Compliance
Data Management
Digital Security From Weaponized AI
Fortifying Enterprise Digital Security Against Hackers Weaponizing AI
Security

Stay Connected

1.2k Followers Like
33.7k Followers Follow
222 Followers Pin

You Might also Like

data visualization for small business
Data Visualization

Data Visualization Boosts Business Scalability with Sales Mapping

7 Min Read
landscape marketing secrets
Big Data

Data-Driven Marketing Offers Huge Benefits for Landscapers

8 Min Read
big data technology has helped improve the state of both the deep web and dark web
Big Data

What Role Does Big Data Have on the Deep Web?

8 Min Read
benefits of data analytics for financial industry
Big Data

Fascinating Changes Data Analytics Brings to Finance

7 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

ai is improving the safety of cars
From Bolts to Bots: How AI Is Fortifying the Automotive Industry
Artificial Intelligence
giveaway chatbots
How To Get An Award Winning Giveaway Bot
Big Data Chatbots Exclusive

Quick Link

  • About
  • Contact
  • Privacy
Follow US

© 2008-23 SmartData Collective. All Rights Reserved.

Removed from reading list

Undo
Go to mobile version
Welcome Back!

Sign in to your account

Lost your password?