Big Data Hadoop Use Cases in the Oil and Gas Industry
While U.S. oil production has begun expanding - so much so that the International Energy Agency predicts that by 2016…
How Big Data Affects Us Through the Internet of Things
Although big data is ever-present in our lives, it can be difficult to understand how much it really has changed…
4 Considerations When Choosing a Hadoop Distribution
Choosing the right Hadoop distribution can be a tricky process. Many businesses looking to adopt Hadoop in their data infrastructure…
The Data Lake: A More Balanced Perspective
The recent data lake debate with my colleague, Anne Buff, may be over, but the discussion in many organizations is…
Is Your Data Big?
So you’ve heard all the buzz about data. It’s big. Apparently, big data is all around us. That’s what they…
10 Reasons Why Now Is the Time to Get into Big Data
With each year that goes by, more and more business are beginning to reap the benefits that come from getting…
Using Recommendation Engines to Reduce Subscription Service Churn
Recommendation engines are the digital version of the pot of gold at the end of the Big Data rainbow. Imagine…
Redefining Loyalty Programs with Big Data and Hadoop
Building Real Customer Relationships from Reward-Based FlingsA loyalty program should not be about points, rewards, or status. While these perks…
Hadoop Can’t Do That
I just got back from a little executive summit conference in Dallas for Chief Data Officers. Frustratingly, I heard a…
Will You Always Save Money with Hadoop?
If you answered “yes” to the question posed in the title, you’re right. Because if you’re talking about the open…
