Analytics
1337 views

Walled Gardens and the Value of Innovation: Questions for Bill Franks

Robin Carey - March 15, 2011

Two interesting articles of note in the current Harvard Business Review, one, an interview with John (“I’m not Meg Whitman”)…

Analytics
1313 views

Dresner: Mobile Business Intelligence to Transform BI Industry

Yellowfin - March 3, 2011

Highlights from the Howard Dresner Mobile Business Intelligence Market Study 2011 webcast (more…)

Analytics
1879 views

Testing to Sell: Meta’s Crusade for Proof in Web Design

metabrown - March 1, 2011

One entrepreneurial mom is building a professional organization for… entrepreneurial moms. While many professional societies are struggling to retain members,…

Data Mining
5080 views

Data Mining Fundamentals: Khabaza’s 9 Laws of Data Mining

metabrown - February 15, 2011

Once, the term “data mining” was only used to describe a specific new culture of business people using innovative methods…

We’re Not Artists: The Craft of Influencing Decision Makers
Business Intelligence
1330 views
Business Intelligence
1330 views

We’re Not Artists: The Craft of Influencing Decision Makers

metabrown - February 7, 2011

It’s frustrating. You put weeks into careful research and analysis, rehearse a big presentation, and the manager spends the whole…

SmartData Collective Exclusive
717 views

Jeopardy champ blogs his sparring win over IBM’s Watson

StephenBaker1 - January 26, 2011

It's been a long year for Greg Lindsay. The two-time Jeopardy champ sparred last winter with IBM's Watson, and if…

CRM
1314 views

Know Your S#*!: Maximize Web Conversion with A/B Testing

metabrown - January 10, 2011

Long before the web existed, savvy direct marketers understood how to identify the copy, graphics, even the paper that resulted…

Business Intelligence
1317 views

Design by the People: Testing reveals the most effective web designs

metabrown - January 3, 2011

Do you allow designers to dictate the structure and appearance of your website? Are design choices made based on looks,…

Data Mining
1383 views

Why IT Doesn’t “Get” Analytics (and Why the Time is Right for Change)

metabrown - December 13, 2010

Over one hundred customers were online, poised to hear the webinar. Moments like this can be business magic, but they…

Business Intelligence
1375 views

Defending Your Analytics: Handling Hecklers

metabrown - November 29, 2010

The Nature of the Beast The trumpet sounds and the matador, dressed in gold, parades into the ring as a…