How are Predictive Analytics related to Performance?
A few months ago, I posted a video blog to start a conversation around the term "Analytics". I had asked you:How…
Analytics and the myth of the aha moment
I often hear people talk about analytics, especially advanced analytics like data mining or predictive analytic modeling, as though the…
What Motivates Analytic Professionals?
There are many reasons why we love or hate our jobs. Professional analysts: what motivates YOU the most? If you…
Using predictive analytics for fantasy football
You'd think that a master of predictive analytics would steer clear of emotional entanglements with the lowly Detroit Lions. But…
Analytics skills in demand – and analytics pros demanding top salaries
Looking to hire top-notch data modelers, predictive analysts and other advanced data analytics professionals to beef up your organization’s analytics…
To Test or to Target? Where to start for best ROI?
The previous post had concrete recommendations for proving the ROI of behavioral targeting. Several smart comments were left by readers…
