Big Data: 5 Smart Questions You Must Answer to Succeed
The world is getting smarter. We’ve got smart phones, smart vacuum cleaners, even smart yoga mats. The marriage of data and…
3 Ways Counterintuitive Data Can Negatively Affect the Customer Experience
Marketing and brand management is more data-driven now than ever before, surpassing the record highs of even up to a…
Privacy Policy: 3 Things to Consider Before You Click ‘I Accept’
HOW USERS AND COMPANIES CAN WORK TOGETHER TO DEMYSTIFY PRIVACY POLICIESAs shown in the recent Oscar-winning documentary Citizenfour, people were up…
How Businesses Should Adapt to the Consumerization of IT
Think about how many of your employees use their personal devices for work.How many use their cell phones to check…
Is Your Data Big?
So you’ve heard all the buzz about data. It’s big. Apparently, big data is all around us. That’s what they…
10 Reasons Why Now Is the Time to Get into Big Data
With each year that goes by, more and more business are beginning to reap the benefits that come from getting…
When Big Hearts Meet Big Data: 6 Nonprofits Using Data to Change the World
When people think of big data, they often think of machines, robots and things that might be generally impersonal. But…
Using Recommendation Engines to Reduce Subscription Service Churn
Recommendation engines are the digital version of the pot of gold at the end of the Big Data rainbow. Imagine…
Redefining Loyalty Programs with Big Data and Hadoop
Building Real Customer Relationships from Reward-Based FlingsA loyalty program should not be about points, rewards, or status. While these perks…
What Angry Birds Can Teach Us About Analytics
The past couple of years, my kids participated in The Hour Of Code. If you haven’t heard about the initiative,…