7 Signs You’re Dealing with Complex Data
We talk a lot about complex data and the challenges and opportunities it poses for your business intelligence. But what makes data…
Business Case for Predictive Analytics Is Simpler Than You Think
Our benchmark research into predictive analytics shows that lack of resources, including budget and skills, is the number-one business barrier…
Wasted Breath: Data Alone Won’t Convince
In a data driven world, rhetoric is often chastised as “fluffy talk”. In fact, as more organizations adopt a culture…
Four and a Half Types of NoSQL Databases, and When to Use Them
The primary advantages NoSQL has over RDBMSs is horizontal scaling and data format flexibility. In many ways, those advantages translate…
Realize You’re a Data Company or Be Left Behind
If I asked you what your company did, what would you tell me? It sells cars? Develops software? Serves food?You…
What Leading Mobile Analytics Platforms Have to Offer
Mobile marketing efficiency is unthinkable without qualitative mobile analytics for both apps and ads. This post reviews two of the…
Do You Need a Data Scientist or a Marketing Researcher?
I was recently invited to give keynote addresses at Australia’s AMSRS conference and the USA’s CRC conference about Big Data.…
Our Own Private Cloud: How to Assess If a Private Cloud Built on Linux Is Best for Your Business
Your business has decided to move into the cloud, but which system should you choose? In the first of a…
Calculating the Soft Costs of Hadoop
Estimating the total cost of ownership (TCO) for Hadoop has been a challenge. Costs can be hidden or unanticipated during…
Demystifying Data Governance
Data governance can be described, quite simply, as how you oversee your data – which in practice is far from…
