Loyalty 101: Are You Tracking The Right Data?
Loyalty programs are a critical aspect of most business operations, from old-fashioned punch cards and discounts given to “regulars” to…
Organization’s Data Protection: Be Aware of the Different Ways Hackers Attack
Big data has become an essential element of doing business and running an organization in this day and age, across…
How to Overcome Data Visualisation Problems
The domain of data visualisation is changing fast. From a tool to envisage trends and elucidate patterns to a gateway…
Advanced Analytics Solution: To Build or Buy
Prior to the digital age, businesses had direct relationships with their customers. A company could ask the customer for feedback,…
Why Every College Student Should Study Predictive Analytics
Requiring every student to study something already sounds pretty unrealistic, but predictive analytics sounds particularly intimidating when you first hear…
Artificial Intelligence Can Be Our Best Travel Guide
Travel has become a mainstay in American society. Whether traveling abroad or exploring the best places to live in California,…
How Data Is Helping Us Prevent Traffic Accidents
Traffic is a problem for everybody. At the small end of the consequence spectrum, the average commuter spends about 42…
HR Professionals Say These Big Data Jobs are in High Demand
Brands in every industry are utilizing big data to improve efficiency and deliver higher quality solutions. However, big data logistics…
Lawmakers Propose New Rules on Mobile Tracking
There are many reasons people want to track mobile devices. Parents often use mobile tracking to make sure their children…
How Human Centered Design and Big Data Are Merging in 2017
In the late 1990s, most web services used cookie cutter approaches to solve user needs. These templated solutions prevailed for…
