Brands Are Using Big Data to Estimate the ROI of Social Media Marketing
Social media has become one of the most effective platforms for brands to reach their target audience. Over 22%…
How Big Data Is Shaking Up the Manufacturing Supply Chain
At this point, it’s no surprise to anyone that big data and connected technologies— such as machine learning, predictive analytics,…
The Top 5 Email Analytics Tools
What occupies your time at work, more than anything else? You might be tempted to say “meetings,” or list a…
Big Data and the Psychologists’ Role on the Analytical Team
Collecting data and putting it to use is more common than ever with the rise in popularity of the internet.…
Big Data, Small Details: How Metadata Creates Security Risks
What happens when you put a photograph online? In most cases, not much happens at all. It simply exists in…
Mitigating Bias in Machine Learning Datasets
Human bias is a significant challenge for almost all decision-making models. Over the past decade, data scientists have adamantly argued…
These Are the Top 5 Most Trusted Data Analytics Firms in 2018
Big data and analytics platforms have become significant areas of investment for firms representing numerous sectors. However, there are so…
How Should Businesses Handle Cyber Security Risk Assessment?
You don’t have to spend much time evaluating the cyber security landscape to understand that your business, whether small or…
Here’s How Your Small Business Can Thrive in a World of AI and Big Data
It’s no secret that AI and Big Data have become big buzzwords across every industry in recent years. We have…
How Mobile eCommerce Experience Can Improve with Big Data
Mobile eCommerce is quickly becoming the most important type of eCommerce. It’s estimated that US adults spend 59% of…