Busting the Myths of AI and Machine Learning
The topic of machine learning (ML) and artificial intelligence (AI) gets more sensitive as we delve further into the second…
4 Ways Your Marketing Team Can Harness Big Data to 10X Productivity
Increasing workforce productivity is a chief concern of almost every company, and especially in the marketing field, where workers face…
Using Big Data For Non-Profit Gains: 4 Lead Generation Strategies
When using big data for lead generation, non-profits tend to be at a disadvantage compared to their for-profit competitors. Why?…
Big Data and Lending: A Match Made in Heaven?
Is there anything that big data hasn’t touched? It’s nearly impossible to find some aspect of business that remains unaffected…
Is Quantitative Data Enough to Understand Your Customers?
Big data is becoming increasingly important for marketing and business success. About 53 percent of companies are already relying on…
Using Big Data to Minimize the Risks of User-Generated Content
User-generated content has been a boon for marketers for the past couple of years. Research has found that consumers are…
Text Mining Strategies and Limitations with Scalable Data Solutions
Unstructured data has created a number of unique challenges for data scientists in the brands that depend on them. Textual…
Turbo-Charge Data Scientist Productivity with a Data Catalog
The average salary of a data scientist in the U.S. is nearly $130,000, a figure that’s bound to climb as the shortage…
Big Data Gives Patients Greater Control Over their Own Healthcare
Big data has changed healthcare more than almost any other industry. Over the past decade, the majority of discussions about…
Reconsidering the Contract of IT Outsourcing to Aid the Digital Business
In the coming years, there are numerous companies across the globe, which need to renew their contract of IT outsourcing…
