Welcome Inside!

Welcome to Baseline’s blog entries, and to my inaugural blog, Inside IT. For those of you who have seen me…

EvanLevy
4 Min Read

Operational BI From the Trenches

 Operational BI is getting a lot of attention.  The idea is a reasonable one – using recent data to make…

EvanLevy
5 Min Read

BI Business Requirements: When Perfect is the Enemy of Good

Sometimes we find clients who overestimate their need for analytics. Often, IT is focused on using BI to analyze a…

EvanLevy
2 Min Read

PAW: The unrealized power of data

Live from Predictive Analytics WorldAndreas Weigend, former amazon.com Chief Scientist, gave a keynote on the unrealized power of data. He…

JamesTaylor
6 Min Read

Football for BI Fans

By Jill DychéIn which Jill considers why brawny Brits in shorts and knee socks can harmonize. Living in London in…

JillDyche
5 Min Read

PAW: Predictive modeling and today’s growing data challenges

Live from Predictive Analytics WorldMatt Kramer of Axciom and Jun Zhong of Wells Fargo discussed some of the challenges presented…

JamesTaylor
6 Min Read

Your customers’ pockets – Thoughts for those who sell things…

Obviously your company is in business to earn more of the money that’s in your customers’ pockets. But did you…

DarrylMcDonald
6 Min Read

PAW: New Challenges for Developing Predictive Analytics Solutions

Live from Predictive Analytics WorldKhosrow Hassibi of KXEN and Will Tangalos of Wells Fargo presented together on the challenges of…

JamesTaylor
7 Min Read

Two Step Cluster – Customer Segmentation in Telecom

I love Cluster Analysis because unlike a lot of other techniques, I don’t have to make any assumptions about the…

romakanta
7 Min Read

A Reply to All PR People

If you’re not in the  public relations industry or have not been emailing me your story ideas for The Noisy…

Daniel Tunkelang
5 Min Read