Billboards, Brand Awareness and Big Data: What Comedy Central and Gallery Furniture Have in Common

October 10, 2014

When it comes to digital advertising, targeting and segmenting is easy. In fact, that’s the whole premise of online advertising to begin with. Target based on interests and demographics, segment to reach the right audience at the right time and hopefully engage them well enough that they come back time and time again. It’s about building customer lifetime value via click-throughs and brand awareness. But, what happens when you take your advertising efforts offline? (more…)