Is Big Data Necessary For Creating A Successful Online Business?

creating a successful online business
Shutterstock Licensed Photo

The internet makes it easier for small entrepreneurs to succeed. When you try to create a business online, you don’t need to have technical experience. In fact, you don?t need to know much about website building or programming at all this can easily be handled by using countless tools that are available online. However, there are still some competencies that you need to develop. Understanding the role of big data is important. Fortunately, it has become a lot easier to use big data to create an online business without much investment. So, how is it possible and what are the possible options for you to choose? Here are some options.

  • Drop shipping

When you carry out the online business of drop shipping, you basically have to focus on marketing and advertising in order to attract more and more customers to enhance sales. Artificial intelligence has played an important role in automating these systems. The shipping aspect is already taken care of by various wholesalers you partner with. As such, your only job is only to attract customers through your advertising strategies. A drop shipping business doesn’t require any sort of inventory or substantial investment, as the entire focus is only on advertising and marketing. So, as a small business owner, you only need to spend capital on securing customers and successful conversions. This eliminates the financial cost and risk of pre-ordering stock or shouldering many of the other upfront costs of running a business. Big data can help in many ways, beyond just automating the funnel. Big data is becoming increasingly useful for personalization.

  • Affiliate Marketing

In affiliate marketing, you need to select a profitable niche for your e-commerce business and then hunt for an affiliate partner who has the products available related to your niche. Some highly popular affiliate sites include,, and CJ Affiliate by Conversant. You need to be diligent about testing. Big data has made it easier to track the performance of affiliate marketing campaigns, so you can optimize them accordingly. With this form of e-commerce business, you need to sell products for sale. Each product must carry a unique link that tracks back to your account with your partner?s account. You then get a commission for the referral by the business you partner with if a product is purchased via a link from your affiliate site. In affiliate marketing, you also don’t have to maintain any stock of the products and consequently, it requires no investment aside for building out a website and marketing and advertising costs.

  • Blogging

Blogging could really be your best option if you carry passion or interest for a particular subject, whether it is fashion, sports, technology or food. Being a blogger, you can create your own site and protect your own hosting for a considerably nominal price. Blogs require fresh content such as new write-ups, images and videos related to your niche. They key is that you’re required to post only original and engaging content at regular intervals of time to attract the audience in order to make consistent money. Follow the trends and grab the latest details about your blogging subject to make the most out of your low investing e-commerce business.

  • Online video creation

Creating online videos is a new way to earn money at a significantly reduced budget. YouTube is the world’s most popular website when it comes to uploading videos related to multiple subjects and has over one billion users worldwide. All you need to do in this type of ecommerce business is to grab a camera and create fresh content, and you’re all set. Typically, you are required to create a Youtube account and start uploading. Later on, you can enable monetization option to signal Google to include short AdSense advertisements with your videos. And if any viewer clicks on these ads, you get paid. So, online video can really be an excellent option to pursue your passion and make money on a limited budget.

Big Data is the Key to Success in the Online Business World

Creating an online business is a challenge, but big data makes it easier than ever. You can use artificial intelligence, predictive analytics and other big data technology to scale your business, optimize sales and trim costs.

Ryan Kh is an experienced blogger, digital content & social marketer. Founder of Catalyst For Business and contributor to search giants like Yahoo Finance, MSN. He is passionate about covering topics like big data, business intelligence, startups & entrepreneurship. Email: