By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData Collective
  • Analytics
    AnalyticsShow More
    predictive analytics in dropshipping
    Predictive Analytics Helps New Dropshipping Businesses Thrive
    12 Min Read
    data-driven approach in healthcare
    The Importance of Data-Driven Approaches to Improving Healthcare in Rural Areas
    6 Min Read
    analytics for tax compliance
    Analytics Changes the Calculus of Business Tax Compliance
    8 Min Read
    big data analytics in gaming
    The Role of Big Data Analytics in Gaming
    10 Min Read
    analyst,women,looking,at,kpi,data,on,computer,screen
    Promising Benefits of Predictive Analytics in Asset Management
    11 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-23 SmartData Collective. All Rights Reserved.
Reading: Big Data Is Shaping These Huge Digital Marketing Trends In 2020
Share
Notification Show More
Latest News
ai software development
Key Strategies to Develop AI Software Cost-Effectively
Artificial Intelligence
ai in omnichannel marketing
AI is Driving Huge Changes in Omnichannel Marketing
Artificial Intelligence
ai for small business tax planning
Maximize Tax Deductions as a Business Owner with AI
Artificial Intelligence
ai in marketing with 3D rendering
Marketers Use AI to Take Advantage of 3D Rendering
Artificial Intelligence
How Big Data Is Transforming the Maritime Industry
How Big Data Is Transforming the Maritime Industry
Big Data
Aa
SmartData Collective
Aa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Big Data > Big Data Is Shaping These Huge Digital Marketing Trends In 2020
Big DataExclusive

Big Data Is Shaping These Huge Digital Marketing Trends In 2020

Diana Hope
Last updated: 2020/02/10 at 7:29 PM
Diana Hope
8 Min Read
digital marketing trends in 2020
SHARE

I had an interesting encounter at a young professionals’ group the other day. I ran into the head of an analytics company with a lot of experience in big data.

Contents
PersonalizationInteractive Emails Focus On Micro-MomentsOmnichannel MarketingDealing with Gen Z In Their Own WayBig Data is Driving Massive Growth in Marketing

When I talk to people from analytics companies, they usually emphasize the technical aspects of their profession. This man was different. He talked extensively about the types of clients he worked with the most. He said that there is a growing need for big data in the marketing profession.

He isn’t the only one to make this observation. Forbes’s Louis Columbus wrote a great article on 10 ways that big data is influencing the marketing field. Big data is playing a huge role in the digital marketing profession in 2020. Savvy marketers are starting to realize that they can no longer ignore the massive changes it has brought to their profession.

Digital marketing trends (like omnichannel marketing, AI, VSEO) that were once seemed outlandish to the average business owner are now essential to their success in 2020. 

More Read

How Big Data Is Transforming the Maritime Industry

How Big Data Is Transforming the Maritime Industry

Utilizing Data to Discover Shortcomings Within Your Business Model
Small Businesses Use Big Data to Offset Risk During Economic Uncertainty
The Importance of Data-Driven Approaches to Improving Healthcare in Rural Areas
How Big Data Is Transforming the Renewable Energy Sector

And why wouldn’t they be? For businesses wanting to stand out in this competitive world, they have to adapt to the constantly changing digital marketing landscape. They recognize that big data is changing the nature of marketing in glaring ways. James Wagner points out that big data is invaluable at understanding industry trends and past activities within the company.

Read on to discover 5 digital marketing trends that PR firms in Greenville, SC believe are going to dominate the business world in 2020.

Personalization

You cannot avoid personalization in 2020 if you want to entice your customers. And by personalization — we mean products/ services, emails, and content. 

Machine learning has given birth to a ton of new personalization capabilities. Criteo has talked about some of these breakthroughs with machine learning and personalization, which include a greater availability of real-time data and ability to mine and process it more quickly.

Today’s buyers appreciate a flawless purchase process, and expect brands to customize offerings according to their needs.  That said, understanding what the customers want and shaping your strategies accordingly is essentially very crucial. 

Here are some facts that show personalization is the need of the hour.

  • Personalized offerings attract 90 % of consumers.
  • 80% love doing business with brands offering personalized experiences.
  • 63% look past generic advertisements. In fact, they find them annoying. 

None of this would be possible without the sophistication of big data technology.

Interactive Emails 

You may have heard that email marketing is dying or is dead from a lot of people. But that’s not true at all. Big data has made it more effective than ever. Here’s why we shouldn’t believe it.

  • Email marketing has a potential ROI of up to 4400%/. 
  • Despite the rise of social media apps, 75% of teenagers still use email.
  • Email’s average open rate is 22.86% which is 22.26 % higher than the engagement rate of the BIG 3 of social media (Twitter, Facebook, Instagram).

All these facts loudly say that email marketing is hot, but clearly not new. The difference is that big data technology has made email more powerful than ever.

If you want to make the most of this interactive channel, you must use data analytics to:

  • Review it with a new coat of paint. 
  • Look at it from a creative angle.
  • Adopt tricks that make emails more appealing. 
  • Create UX-centric visuals and designs.
  • Include clickable buttons.

Focus On Micro-Moments

In today’s world of digitization, the battle for a dollar is lost in micro-moments. Now, you might be thinking, what are these moments that matter so much?

Micro-moments are those intent rich moments that shape the decisions throughout the user’s journey. These moments happen when people turn to a device to discover something, buy something, watch something, do something, and know something. 

To acquire more customers and cater to their needs, brands must be present at places where people are searching for these moments. They must adopt strategies and tricks to create a marketing funnel that provides users with instant gratification.

Omnichannel Marketing

If you were keeping tabs on the marketing trends in 2019, you might have come across the term “omnichannel marketing” more than once. Although most people confuse this term with multi-channel marketing, both have a different meaning. 

While multi-channel marketing is about growing the reach of a brand on various digital platforms, omnichannel marketing is about nurturing prospects on these touchpoints towards a purchase. The latter is about a customer’s journey at various stages of the buying process and beyond. And hence, it involves personalization.

When you do omnichannel marketing, you can make the entire journey feel more natural to the customers. You can offer them a customized experience that drives them to take action — an action that promotes your brand message and increases your engagement rate.

Now that you know why omnichannel marketing is essential, let’s look at certain tactics you must follow to implement the same:

  • Balance time and place with authentic content.
  • Properly segment your customer’s journey.
  • Have a mobile-friendly website.
  • Always put the customer first. 

Dealing with Gen Z In Their Own Way

Lastly, marketers in 2020 should be ready to welcome Gen Z in the purchasing funnel.

According to the new data, Generation Z will make up to 40% of consumers in the coming time. Having said that, they are forming the topmost market with their varied interests and personalized demands. And to cater to such needs, brands must focus on developing authentic content, unique products, sense of humor, and offering privacy to the users. 

Big Data is Driving Massive Growth in Marketing

Big data is making some major changes in the marketing field. You can’t ignore the benefits of machine learning and other data-driven technologies. The 366 days countdown has already begun, and if you want to make the most of the time that’s left, you need to plan and execute what’s going to help the most. If you want to focus on things that you are best at, leave the digital marketing part for the firms that specialize in marketing in Greenville, SC.

TAGGED: 2020, 2020 trends, big data, big data trends, digital marketing trends
Diana Hope February 6, 2020
Share this Article
Facebook Twitter Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

ai software development
Key Strategies to Develop AI Software Cost-Effectively
Artificial Intelligence
ai in omnichannel marketing
AI is Driving Huge Changes in Omnichannel Marketing
Artificial Intelligence
ai for small business tax planning
Maximize Tax Deductions as a Business Owner with AI
Artificial Intelligence
ai in marketing with 3D rendering
Marketers Use AI to Take Advantage of 3D Rendering
Artificial Intelligence

Stay Connected

1.2k Followers Like
33.7k Followers Follow
222 Followers Pin

You Might also Like

How Big Data Is Transforming the Maritime Industry
Big Data

How Big Data Is Transforming the Maritime Industry

8 Min Read
utlizing big data for business model
Big Data

Utilizing Data to Discover Shortcomings Within Your Business Model

6 Min Read
big data use in small businesses
Big Data

Small Businesses Use Big Data to Offset Risk During Economic Uncertainty

7 Min Read
data-driven approach in healthcare
Analytics

The Importance of Data-Driven Approaches to Improving Healthcare in Rural Areas

6 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

data-driven web design
5 Great Tips for Using Data Analytics for Website UX
Big Data
AI chatbots
AI Chatbots Can Help Retailers Convert Live Broadcast Viewers into Sales!
Chatbots

Quick Link

  • About
  • Contact
  • Privacy
Follow US

© 2008-23 SmartData Collective. All Rights Reserved.

Removed from reading list

Undo
Go to mobile version
Welcome Back!

Sign in to your account

Lost your password?