Uncategorized
541 views

What Your Company Says vs What Your Users Say

JacobMorgan - February 2, 2009

What does your company do and what services do they offer? What problem do they solve? Like most companies I’m sure you have your own way of…

Uncategorized
543 views

Making the Most of Your Traffic and Exposure

JacobMorgan - February 2, 2009

You’ve created your blogger out reach campaign, used SEO to target your keywords, promoted your content across social networks, and did everything else you could do to…

Uncategorized
478 views

What does Twitter do with Our Conversations?

JacobMorgan - January 31, 2009

What happens to a conversation on a microblogging platform such as twitter? If I have a conversation with you about chess and we exchange a few tweets,…

Uncategorized
478 views

Are CMO’s Tracking Social Media and WOM?

JacobMorgan - January 26, 2009

We all know that social media and word of mouth marketing is great and powerful, but if you’re not measuring it or tracking it correctly then how…

Uncategorized
469 views

When Your Staff Turns Against You with Social Media

JacobMorgan - January 22, 2009

We know by now that not everything in the social media space is positive.  Not everyone out there is going to sing praises about your company and…

Uncategorized
496 views

Are You the Man in My Jacket?

JacobMorgan - January 21, 2009

So picture this.  You’re in a cafe and in walks a man (or woman) that you just feel you have this special connection with.  You guys don’t…

Uncategorized
585 views

Twitter, What We Have Done; What is Possible?

JacobMorgan - January 21, 2009

There is no doubt in anyone’s mind that twitter has become a very powerful tool.  Twitter is still a baby but has already changed the whole social…

Uncategorized
470 views

Speaking at Social Media Club on SEO + SMO

JacobMorgan - January 21, 2009

I’m excited to announce that we (myself and my colleague Jose) will be speaking at the Social Media Club event in San Francisco on January 21st from…

Uncategorized
475 views

Engineering Your Own Discounts and Incentives with Social Media

JacobMorgan - January 20, 2009

I just got off the phone with David Churbuck, the VP of Web Marketing at Lenovo.  We had an interesting conversation about social media, marketing, and customer…

Uncategorized
390 views

Twitter Suggesting New People to Follow, How They Should Do It

JacobMorgan - January 17, 2009

Have you seen this?  I just found out about it a few minutes ago.  If you go to your twitter homepage and click on “find people,” you…