By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData Collective
  • Analytics
    AnalyticsShow More
    predictive analytics in dropshipping
    Predictive Analytics Helps New Dropshipping Businesses Thrive
    12 Min Read
    data-driven approach in healthcare
    The Importance of Data-Driven Approaches to Improving Healthcare in Rural Areas
    6 Min Read
    analytics for tax compliance
    Analytics Changes the Calculus of Business Tax Compliance
    8 Min Read
    big data analytics in gaming
    The Role of Big Data Analytics in Gaming
    10 Min Read
    analyst,women,looking,at,kpi,data,on,computer,screen
    Promising Benefits of Predictive Analytics in Asset Management
    11 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-23 SmartData Collective. All Rights Reserved.
Reading: Are You the Man in My Jacket?
Share
Notification Show More
Latest News
ai digital marketing tools
Top Five AI-Driven Digital Marketing Tools in 2023
Artificial Intelligence
ai-generated content
Is AI-Generated Content a Net Positive for Businesses?
Artificial Intelligence
predictive analytics in dropshipping
Predictive Analytics Helps New Dropshipping Businesses Thrive
Predictive Analytics
cloud data security in 2023
Top Tools for Your Cloud Data Security Stack in 2023
Cloud Computing
become a data scientist
Boosting Your Chances for Landing a Job as a Data Scientist
Jobs
Aa
SmartData Collective
Aa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Uncategorized > Are You the Man in My Jacket?
Uncategorized

Are You the Man in My Jacket?

JacobMorgan
Last updated: 2009/01/21 at 11:11 PM
JacobMorgan
4 Min Read
SHARE

So picture this.  You’re in a cafe and in walks a man (or woman) that you just feel you have this special connection with.  You guys don’t talk much but you just feel this gravitational pull towards them.  The man (or woman) exits the cafe but leaves their jacket behind.  You kick yourself for not […]


So picture this.  You’re in a cafe and in walks a man (or woman) that you just feel you have this special connection with.  You guys don’t talk much but you just feel this gravitational pull towards them.  The man (or woman) exits the cafe but leaves their jacket behind.  You kick yourself for not getting their phone number or at least more information about them.  What do you do?  What WOULD you do?  How about turn to social media?  Well that’s exactly what Heidi did.

More Read

big data improves

3 Ways Big Data Improves Leadership Within Companies

IT Is Not Analytics. Here’s Why.
Romney Invokes Analytics in Rebuke of Trump
WEF Davos 2016: Top 100 CEO bloggers
In Memoriam: Robin Fray Carey

Before I go any further, let me ask you this, what did you think of the video?  Genuine, authentic?  Did it make you believe?  Did you want to help her?

Now watch this video:

Yes, the whole thing was a hoax.  In fact “Heidi” is a fashion model for a company called Witchery, and the whole video was designed to get people to buy more Witchery clothing.  We don’t know if the video has sold any jackets (yet), but we do know that within a 1 week time period the video has already received over 160,000 views with over 1,000 comments on the video (and hundreds of emails sent to the actress).

The video campaign may not directly sell any clothing but the brand visibility has gone way up.  “Heidi” was featured on national television and she received so many visitors to her site that it crashed.  Is it safe to say that the video became viral?  I think so.  Is it safe to say that the video succeeded in it’s goal of selling more clothing?  Well, not necessarily (we don’t have any numbers yet).

In fact, a lot of the comments on the video and emails to the actress have been negative.  Seems that people were able to taste her “fakeness.”  The model is featured on the Witchery homepage so it was quite easy for people to figure out what was going on.  The idea behind the video is interesting but I think a lot of people have a problem with being lied to.  Taking someone’s trust for granted is not always the best thing to do.

As I said it’s a bit early to tell whether or not the video has been able to generate more revenue for the clothing store.  The video has definitely received a lot of attention; both negative and positive.

What’s your take?  Does the video make you want to visit the site and buy some Witchery clothing or are you just pissed off now that you know you were lied to?

thanks for reading!


Link to original post

JacobMorgan January 21, 2009
Share this Article
Facebook Twitter Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

ai digital marketing tools
Top Five AI-Driven Digital Marketing Tools in 2023
Artificial Intelligence
ai-generated content
Is AI-Generated Content a Net Positive for Businesses?
Artificial Intelligence
predictive analytics in dropshipping
Predictive Analytics Helps New Dropshipping Businesses Thrive
Predictive Analytics
cloud data security in 2023
Top Tools for Your Cloud Data Security Stack in 2023
Cloud Computing

Stay Connected

1.2k Followers Like
33.7k Followers Follow
222 Followers Pin

Sign Up for Our Newsletter

Subscribe to our newsletter to get our newest articles instantly!

[mc4wp_form id=”1616″]

You Might also Like

big data improves
Big DataJobsKnowledge ManagementUncategorized

3 Ways Big Data Improves Leadership Within Companies

6 Min Read
Image
Uncategorized

IT Is Not Analytics. Here’s Why.

7 Min Read

Romney Invokes Analytics in Rebuke of Trump

4 Min Read

WEF Davos 2016: Top 100 CEO bloggers

14 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

AI chatbots
AI Chatbots Can Help Retailers Convert Live Broadcast Viewers into Sales!
Chatbots
ai is improving the safety of cars
From Bolts to Bots: How AI Is Fortifying the Automotive Industry
Artificial Intelligence

Quick Link

  • About
  • Contact
  • Privacy
Follow US

© 2008-23 SmartData Collective. All Rights Reserved.

Removed from reading list

Undo
Go to mobile version
Welcome Back!

Sign in to your account

Lost your password?