Advanced Analytics Solution: To Build or Buy
Prior to the digital age, businesses had direct relationships with their customers. A company could ask the customer for feedback, such as what they thought of the product, if they could suggest any improvements, or the service met their expectations. Cus ...
Empowering Partners and Customers with Data Insights: A Win-Win for Everyone
All businesses in the digital age rely on analytics for various activities: Product managers rely on analytics to gain insights on product usage and optimization. Marketers rely on analytics to measure campaigns and ROI. Business users rely on analytics t ...
The Types of Simple Queries Businesses Need to Ask that Spark Growth
“What people think of at the moment of discovery is really the discovery of the question.” – Jonas Salk What are the 2 main qualities a scientist needs in order to do something truly great, such as develop the first polio vaccine? They are probably: ...
Digital Intelligence – The New Web Analytics
Data analysis is all the rage in the digital space. The size and scope of data is so immense that different fields and technology for data analysis have emerged, and both are constantly evolving to suit the needs of online marketers, web analysts, and dat ...