These are the most common KPI’s that companies base their business goals on. But that’s providing very little feedback on the most critical questions ..

All businesses in the digital age rely on analytics for various activities: Product managers rely on analytics to gain insights on product usage and optimization. Marketers rely…

“What people think of at the moment of discovery is really the discovery of the question.” – Jonas Salk What are the 2 main qualities a scientist…

Data analysis is all the rage in the digital space. The size and scope of data is so immense that different fields and technology for data analysis…