CariBirkner

57 Articles

Major Brands Fail to Honor Unsubscribes

A new study by Return Path, titled Keeping the Subscriber Experience Positive After…

CariBirkner
3 Min Read

The (Occasionally) Astronomical Cost of Unsolicitied Advertising

This week, popular social network Facebook won an 873 million dollar settlement…

CariBirkner
1 Min Read

Yahoo Joins in Using Return Path’s Sender Score Certified

Beginning in January, Yahoo will join an impressive number of ESPs and email…

CariBirkner
2 Min Read

Massachusetts’ New ID Theft Protection Regulations- Extended Deadline

In light of emerging economic uncertainties for companies, Massachusets has extended the…

CariBirkner
4 Min Read

Where’s the Target Audience?

As I sit here looking at my inbox I wonder why I…

CariBirkner
2 Min Read

Protecting Email Reputation Locally and Globally

As cases of fraud and criminal activity are known to increase during the…

CariBirkner
4 Min Read

Using Email Intelligence to Increase ROI in an Tough Economy

As we enter the fourth quarter, the busiest online shopping season begins…

CariBirkner
3 Min Read