BradTerrell

12 Articles

Data-Driven Marketing: Insights from the AppNexus Innovation Summit

The AppNexus Innovation Summit in San Francisco last week attracted a compelling…

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What Pepsi Ditching the Super Bowl Signals for Online Brand Advertising

For the first time in 23 years, Pepsi will not be advertising…

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AOL Advertising on the Need for Speed in Yield Optimization

AOL Advertising is one of the most innovative firms in the online…

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Seven Reasons Your Website Analysis Belongs in a Data Warehouse

The state-of-the-art in web analytics has changed, and today’s current generation of…

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Attribution Analysis and Campaign Efficiency – Getting More Bang for your Buck

Here’s some breaking news – GroupM has formally announced the Media Innovation…

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Use Dynamic Message Optimization To Increase Campaign Response Rates

Imagine the following scenario: 8:00am: You kick off the day with an…

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Hello world!

Welcome to my first blog post!  Hopefully the first of many…  :-)

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How To Increase Response Rates by Making RFM Better

Here’s another argument for why performance matters - this time a simple…

BradTerrell BradTerrell 3 Min Read