Analytics, Schmanalytics! How to Evaluate an Analyst

December 6, 2010
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When you need your taxes prepared, you hire a CPA. When you’ve got a bridge to build, you hire a PE (professional engineer). Even your hairdresser has a license. But anyone can hang up a shingle and call herself an analyst. When you need an analyst, how do you choose?

A business manager came to me in desperation looking for advice. He was responsible for developing a thorough risk analysis for a massive engineering project. Finding that some parts of the analysis were beyond his own skills, he had engaged the help of a costly consultant.

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