We use cookies, including third-party cookies from Google to serve personalized ads through AdSense, to operate this site and understand how it is used. By continuing to browse, you accept this use. See our Privacy Policy and Terms of Use for details, including how to opt out of personalized advertising.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    chatgpt image jul 21, 2026, 04 34 30 pm
    4 Core Benefits of Predictive Maintenance after Vibration Analysis
    10 Min Read
    How Does Data Mining Boost Customer Satisfaction in Logistics? Harnessing Analytics for Results -- AI-generated illustration
    How Does Data Mining Boost Customer Satisfaction in Logistics? Harnessing Analytics for Results
    11 Min Read
    chatgpt image jul 13, 2026, 04 23 45 pm
    How Data Analytics Helps Companies Improve User Engagement
    19 Min Read
    chatgpt image jul 13, 2026, 03 59 46 pm
    How Data Analytics Improves Multi-Location Search Strategies
    10 Min Read
    cybersecurity efforts
    How Behavioral Analytics and AI Are Redefining Cybersecurity for Boca Raton Businesses
    14 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: On Trees, Data Quality, and Big Data
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Analytics > On Trees, Data Quality, and Big Data
AnalyticsBig Data

On Trees, Data Quality, and Big Data

MIKE20
MIKE20
4 Min Read
On Trees, Data Quality, and Big Data
Illustration generated with FLUX.2 [klein 4B] via Cloudflare Workers AI.
SHARE

I recently had some palm trees put into my backyard in my Nevada home. It was a downright cool experience that required industrial cranes to life the two-ton trees above my home.

Contents
  • Lessons
  • Simon Says

There was no damage done to my home or the driveway and nobody was injured. Everything went well. Well, almost everything. It turns out that the truck carrying these trees was delayed.

I recently had some palm trees put into my backyard in my Nevada home. It was a downright cool experience that required industrial cranes to life the two-ton trees above my home.

There was no damage done to my home or the driveway and nobody was injured. Everything went well. Well, almost everything. It turns out that the truck carrying these trees was delayed.

More Read

Using Big Data to Optimize Your Media Buying Campaign
Using Big Data to Optimize Your Media Buying Campaign
How BI and Data Analytics Professionals Used Twitter in September
DM Radio: EDW Mistakes to Avoid
Does Congress’s Net Neutrality Repeal Threaten Trust in Big Data?
Drawing Value from the Big Data Tsunami [VIDEO]

Did the drivers have hard time loading these monstrosities? No. Was the enormous truck able to snake its way into my community? Yes. So, what was the problem?

Good old human error. When I bought the trees, my friend Jeff accompanied me. Jeff knows a thing or two about landscaping and I’m anything but a palm tree expert. I paid for the trees and gave the woman at the counter my proper address. I assume that all was good to go.

Fast forward to tree delivery day. After a few hurried calls and general wonderment about where these things were, we identified the culprit. The saleswoman wrote down Jeff’s address on the deliver-to line, not mine. She put my address in the ‘notes’ section. For their part, the delivery guys didn’t read the notes and wound up driving 60 miles out of the way.

Lessons

I’ve seen many parallels between palm trees and enterprise data in my career. I’ve had users question the accuracy of my reports. I might hear things like “There’s no way that had that many promotions last month! You’re report is wrong!”

While I’m not perfect, I would often tell the skeptical user that we should check the data in the source system. More often than not, my report was accurate but the data pulled into that report was not. Thanks to audit tables and metadata, I could typically pinpoint the time, date, and creator of the errant record.

I would then work backwards. That is, after we knew that a user made this mistake, I would ask the natural next questions:

  • What other mistakes did this user make?
  • What else do we have to clean up?
  • Is there a larger departmental or organizational training issue?
  • Couldn’t we write a business rule or audit report to prevent the recurrence of this problem?

Simon Says

Everyone makes mistakes, and I’m certainly no exception. The larger point here is that data matters, especially the accurate kind. One of my favorite expressions is PICNIC–aka, problem in chair, not in computer. We can do simply amazing things with Big Data, but I’ll always insist that Small Data and data quality are just as important.

TAGGED:human error
Share This Article
Facebook Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

How Search Engine Indexing Lags Behind Large-Scale Website Domain Migrations -- AI-generated illustration
How Search Engine Indexing Lags Behind Large-Scale Website Domain Migrations
News
How Great Content Moves Through A Marketing Ecosystem -- AI-generated illustration
How Great Content Moves Through A Marketing Ecosystem
Exclusive Infographic Marketing
What Your Brand Misses That Data Reveals -- AI-generated illustration
What Your Brand Misses That Data Reveals
Big Data Exclusive Infographic
5 Common Mistakes Businesses Make During the Risk Assessment Process -- AI-generated illustration
5 Common Mistakes Businesses Make During the Risk Assessment Process
Business Intelligence Exclusive Risk Management

Stay Connected

1.2KFollowersLike
33.7KFollowersFollow
222FollowersPin

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

How To Get An Award Winning Giveaway Bot
Big Data Chatbots Exclusive
The Art of Conversation: Enhancing Chatbots with Advanced AI Prompts
The Art of Conversation: Enhancing Chatbots with Advanced AI Prompts
Chatbots

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-26 SmartData Collective. All Rights Reserved.
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?