Mobile messaging is here to stay; many of us are rarely out of arm’s reach of our cell so it’s no surprise that the technology, use and design keep evolving. According to a recent eMarketer article, many are using a particular type of Smartphone… the iPhone, it garnered 13% in the Smartphone Usage and Brand Study from Crowd Science. Blackberry was close behind with 9%
For marketers the more interesting intelligence is the way these devices are used – Internet browsing was the most common function (80% of responders) followed closely by camera functions (74%) and email (73%.) This is great news as we consider additional ways to connect with consumers – imagine the opportunities with mobile banner ads, photo contests and email outreach (i.e. a timed response.) More importantly, this shows that you’re never too far from your recipient… timing changes, needs change (mobile rendering.)
If you’re not completely ready for the mobile revolution, make plans to join our Service In Action call on Friday, July 31. We’re going to discuss successes in the field, technology advancements, challenges and opportunities for marketers – hope to hear you on the call!
