By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData Collective
  • Analytics
    AnalyticsShow More
    predictive analytics in dropshipping
    Predictive Analytics Helps New Dropshipping Businesses Thrive
    12 Min Read
    data-driven approach in healthcare
    The Importance of Data-Driven Approaches to Improving Healthcare in Rural Areas
    6 Min Read
    analytics for tax compliance
    Analytics Changes the Calculus of Business Tax Compliance
    8 Min Read
    big data analytics in gaming
    The Role of Big Data Analytics in Gaming
    10 Min Read
    analyst,women,looking,at,kpi,data,on,computer,screen
    Promising Benefits of Predictive Analytics in Asset Management
    11 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-23 SmartData Collective. All Rights Reserved.
Reading: Predictive Analytics Interview Series: Viswanath Srikanth of Cisco
Share
Notification Show More
Latest News
ai software development
Key Strategies to Develop AI Software Cost-Effectively
Artificial Intelligence
ai in omnichannel marketing
AI is Driving Huge Changes in Omnichannel Marketing
Artificial Intelligence
ai for small business tax planning
Maximize Tax Deductions as a Business Owner with AI
Artificial Intelligence
ai in marketing with 3D rendering
Marketers Use AI to Take Advantage of 3D Rendering
Artificial Intelligence
How Big Data Is Transforming the Maritime Industry
How Big Data Is Transforming the Maritime Industry
Big Data
Aa
SmartData Collective
Aa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Uncategorized > Predictive Analytics Interview Series: Viswanath Srikanth of Cisco
Uncategorized

Predictive Analytics Interview Series: Viswanath Srikanth of Cisco

EricSiegel
Last updated: 2015/05/04 at 1:53 PM
EricSiegel
3 Min Read
SHARE

In anticipation of his upcoming conference co-presentation, Building a Digital Marketing Data 

In anticipation of his upcoming conference co-presentation, Building a Digital Marketing Data 

Viswanath_SrikanthScience Discipline at Cisco: Experiments to Excellence, at Predictive Analytics World Chicago, June 8-11, 2015, we asked Viswanath Srikanth, Senior Program Manager, Analytics at Cisco, a few questions about his work in predictive analytics.

Q: In your work with predictive analytics, what behavior do your models predict?

More Read

big data improves

3 Ways Big Data Improves Leadership Within Companies

IT Is Not Analytics. Here’s Why.
Romney Invokes Analytics in Rebuke of Trump
WEF Davos 2016: Top 100 CEO bloggers
In Memoriam: Robin Fray Carey

A: Our models predict for our digital visitors, topics of interest, lead potential, likelihood to consume a type of offer, and probable path through the site.

Q: How does predictive analytics deliver value at your organization? What is one specific way in which it actively drives decisions?

A: Predictive Analytics is used for understanding propensity to buy, amount of potential purchase as well as identifying leads. Identified leads are actively pursued by our outbound marketing teams (email, contact centers) and by our Sales teams. The lead potential is a very useful filter in prioritizing which leads to pursue, significantly cutting down on unproductive calls.

Q: Can you describe a successful result, such as the predictive lift of your model or the ROI of an analytics initiative?

A: I cannot disclose the actual lift percentage here, but suffice it to say attaching scores to leads allowed for a double digit improvement in number of deeper conversations we had with potential customers (that is, took the next step along the journey).

Q: What surprising discovery have you unearthed in your data?

A: Perhaps not entirely surprising – but our digital visitors want better information, timely information and want to figure out solutions to their problems – and the more intuitively we can make our digital property in helping them get there, the more likely they are to engage in deeper conversations with us.

Q: Sneak preview: Please tell us a take-away that you will provide during your talk at Predictive Analytics World.

A: The focus of the talk will be on the journey that Cisco’s Digital team undertook in moving from an environment of experimenting in data science to making it an entrenched part of the business – and we hope the audience will be able to apply some of the successful aspects (and avoid the unsuccessful aspects) in their own business – both from a business process and modeling aspect.

EricSiegel May 4, 2015
Share this Article
Facebook Twitter Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

ai software development
Key Strategies to Develop AI Software Cost-Effectively
Artificial Intelligence
ai in omnichannel marketing
AI is Driving Huge Changes in Omnichannel Marketing
Artificial Intelligence
ai for small business tax planning
Maximize Tax Deductions as a Business Owner with AI
Artificial Intelligence
ai in marketing with 3D rendering
Marketers Use AI to Take Advantage of 3D Rendering
Artificial Intelligence

Stay Connected

1.2k Followers Like
33.7k Followers Follow
222 Followers Pin

You Might also Like

big data improves
Big DataJobsKnowledge ManagementUncategorized

3 Ways Big Data Improves Leadership Within Companies

6 Min Read
Image
Uncategorized

IT Is Not Analytics. Here’s Why.

7 Min Read

Romney Invokes Analytics in Rebuke of Trump

4 Min Read

WEF Davos 2016: Top 100 CEO bloggers

14 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

giveaway chatbots
How To Get An Award Winning Giveaway Bot
Big Data Chatbots Exclusive
ai in ecommerce
Artificial Intelligence for eCommerce: A Closer Look
Artificial Intelligence

Quick Link

  • About
  • Contact
  • Privacy
Follow US

© 2008-23 SmartData Collective. All Rights Reserved.

Removed from reading list

Undo
Go to mobile version
Welcome Back!

Sign in to your account

Lost your password?