5 Data-Driven Steps to Improve Customer Conversion Rates

Customers are the lifeblood of your business, but winning new ones can be hard in a competitive ecommerce landscape. Earning customer loyalty and driving repeat purchases should be a goal of nearly every decision your company makes. Brands like Amazon have mastered the art of encouraging repeat purchases. In fact, 66% of Amazon’s sales are from existing customers because they optimize for returning visitors.
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