5 Data-Driven Steps to Improve Customer Conversion Rates

February 18, 2015

Customers are the lifeblood of your business, but winning new ones can be hard in a competitive ecommerce landscape. Earning customer loyalty and driving repeat purchases should be a goal of nearly every decision your company makes. Brands like Amazon have mastered the art of encouraging repeat purchases. In fact, 66% of Amazon’s sales are from existing customers because they optimize for returning visitors.