Social analytics = socialytics (simply a very natural word evolution)
While researching information for my new social technology
consulting business I found myself focusing on social analytics and it’s
vital role, that in its glory has truly YET to be developed or seen, in our
social media world. My consulting business model doesn’t revolve around
just social media networking, but the ESSENCE of the business integration of
social media and it’s technology by-products and user data. This is
why social analytics (socialytics) is so important! It is the Holy Grail
of social media. And I think anyone that knows even a little about the
potential of socialytics would agree with me when I say, like the Holy Grail,
socialytics does possess miraculous powers.
The key is creating the arduous software to capture the
relevant data in the astronomic web of infinite user data out there,… then
making it all pretty and user friendly for the everyday salesman to utilize.
It’s all about the color graphs! 🙂 A prime example would be the modest beginnings of social CRM
(sCRM) – see my novice definition on that one too.
I have only seen the word “socialytics” used a few
times but, surprising I have not found any formal definitions noted or
published, so here is my first try.
socialytics (so-shel-lit-iks) noun
1.) an aggregate analysis of online social media user data
2.) a software business tool used to collect and analyze online user’s
information, social behaviors and interests to optimize social media campaigns.
Such optimizing can include: establishing new communication vehicles with
existing & potential customers; creating customer loyalty; better
understanding your customer to improve service interaction and product
development; brand recognition; advertising opportunities, increased sales,
creation of online demographics; and increased search engine optimization.
also called: social analytics
Example Sentence:
1.) My business was able to recommend new products for my
existing customers using the data from our socialytics.
2.) Our social media campaign shows measurable results through our socialytics
reports.
To industry gurus: Please note that I have only been
submerged into social media over the last 3 months so although I feel my
knowledge is sufficient for my consulting business, by no means will I assert
any expertise in the industry as I give much kudos to all you gurus whom have
been on the social media wagon since its conception a decade ago. I welcome any
corrections or additions to my humble definition beginnings.
Important Note: kudos to Michael Fauscette for blogging the
most decent introduction of the word socialytics that I was able to find
online. http://smartdatacollective.com/Home/24818
