By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData Collective
  • Analytics
    AnalyticsShow More
    data-driven image seo
    Data Analytics Helps Marketers Substantially Boost Image SEO
    8 Min Read
    construction analytics
    5 Benefits of Analytics to Manage Commercial Construction
    5 Min Read
    benefits of data analytics for financial industry
    Fascinating Changes Data Analytics Brings to Finance
    7 Min Read
    analyzing big data for its quality and value
    Use this Strategic Approach to Maximize Your Data’s Value
    6 Min Read
    data-driven seo for product pages
    6 Tips for Using Data Analytics for Product Page SEO
    11 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-23 SmartData Collective. All Rights Reserved.
Reading: Data distracts from the business case
Share
Notification Show More
Latest News
anti-spoofing tips
Anti-Spoofing is Crucial for Data-Driven Businesses
Security
ai in software development
3 AI-Based Strategies to Develop Software in Uncertain Times
Software
ai in ppc advertising
5 Proven Tips for Utilizing AI with PPC Advertising in 2023
Artificial Intelligence
data-driven image seo
Data Analytics Helps Marketers Substantially Boost Image SEO
Analytics
ai in web design
5 Ways AI Technology Has Disrupted Website Development
Artificial Intelligence
Aa
SmartData Collective
Aa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Big Data > Data Mining > Data distracts from the business case
Data MiningExclusive

Data distracts from the business case

StephenBaker2
Last updated: 2010/03/29 at 3:49 AM
StephenBaker2
5 Min Read
SHARE
- Advertisement -

 

With the avalanche of data in almost every enterprise, distractions abound. There’s so much potential learning to be done, and so much of it fascinating, that it can be easy to lose sight of the business–or even to find one.

That thought came back to me as I read a NY Times blog post on the data analytics possibilities for the Amazon Kindle. Think of everything Amazon can discover: Which books are most often left unfinished, and at what point do readers give up? Which books keep people up late at night? Which have the most re-read passages? In which ones do readers most often skip to the last chapter?

I love this kind of data. But sometimes it’s hard to build a business case around it. One of the companies I’ve been following the last couple of years, Sense Networks, has had to struggle with this. They can uncover fascinating patterns of cell-phone users. They found recently, for example, that people who have pre-paid cell phones and seem to be in the market for used cars are eight times as likely to switch cell-phone carriers as the general population.

More Read

data analytics is essential for website UX design

Advances in Data Analytics Key to Business Website Optimization

Top 5 Reasons You Should Become a Data Analyst
Email Marketers Use Data Analytics for Optimal Customer Segmentation
4 Data Analytics Tools for Property Market Valuations
Small Businesses Use Data Analytics Tools to Cut Costs as Inflation Rises

Interesting, but not necessarily a financial windfall. In fact, after Intel’s venture arm put …

 

With the avalanche of data in almost every enterprise, distractions
abound. There’s so much potential learning to be done, and so much of
it fascinating, that it can be easy to lose sight of the business–or
even to find one.

That thought came back to me as I read a NY Times blog post on the data analytics possibilities
for the Amazon Kindle. Think of everything Amazon can discover: Which
books are most often left unfinished, and at what point do readers give
up? Which books keep people up late at night? Which have the most
re-read passages? In which ones do readers most often skip to the last
chapter?

I love this kind of data. But sometimes it’s hard to
build a business case around it. One of the companies I’ve been
following the last couple of years, Sense Networks,
has had to struggle with this. They can uncover fascinating patterns of
cell-phone users. They found recently, for example, that people who
have pre-paid cell phones and seem to be in the market for used cars
are eight times as likely to switch cell-phone carriers as the general
population.

Interesting, but not necessarily a financial windfall. In fact, after Intel’s venture arm
put $6 million into Sense last year, they moved out the founder and
CEO, Greg Skibisky, and looked to replace him with someone more
familiar with the business needs of phone companies.

This makes
certain sense. But the fact is that the unusual studies and
correlations might be more likely to lead to surprises–and
breakthroughs. That’s why I find myself looking more to academics and
large research outfits to come up with startling advances. They’re not
facing the same life-or-death financial pressure as venture-backed
start-ups. But is the lack of pressure itself a problem?

I’m thinking about that as I pack my bag for Seattle. As I research my book on Tuesday, I’ll be meeting with people at Vulcan Inc. in Seattle to discuss Project Halo,
an artificial intelligence lab financed by Microsoft co-founder Paul
Allen. They’re teaching computers to understand spoken and written
language, and to pass academic tests prepared for humans. This kind of
research could transform search, and even education. But the business
case, at least in the near term, is a foggier. After 23 years at
BusinessWeek, where we were told not to stray far from the profit and
loss picture, it’s a welcome change.

TAGGED: consumer insights, data analytics
StephenBaker2 March 29, 2010
Share this Article
Facebook Twitter Pinterest LinkedIn
Share
- Advertisement -

Follow us on Facebook

Latest News

anti-spoofing tips
Anti-Spoofing is Crucial for Data-Driven Businesses
Security
ai in software development
3 AI-Based Strategies to Develop Software in Uncertain Times
Software
ai in ppc advertising
5 Proven Tips for Utilizing AI with PPC Advertising in 2023
Artificial Intelligence
data-driven image seo
Data Analytics Helps Marketers Substantially Boost Image SEO
Analytics

Stay Connected

1.2k Followers Like
33.7k Followers Follow
222 Followers Pin

You Might also Like

data analytics is essential for website UX design
Analytics

Advances in Data Analytics Key to Business Website Optimization

7 Min Read
reasons to become a data analyst
Data Science

Top 5 Reasons You Should Become a Data Analyst

6 Min Read
data analytics for better email marketing
Analytics

Email Marketers Use Data Analytics for Optimal Customer Segmentation

12 Min Read
real estate and big data
Analytics

4 Data Analytics Tools for Property Market Valuations

8 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

AI and chatbots
Chatbots and SEO: How Can Chatbots Improve Your SEO Ranking?
Artificial Intelligence Chatbots Exclusive
data-driven web design
5 Great Tips for Using Data Analytics for Website UX
Big Data

Quick Link

  • About
  • Contact
  • Privacy
Follow US

© 2008-23 SmartData Collective. All Rights Reserved.

Removed from reading list

Undo
Go to mobile version
Welcome Back!

Sign in to your account

Lost your password?