Yesterday I wrote about engaging the recipient with the pizzazz of the First Date campaign, valuable advice but the trouble is that you may get stood-up on that first date… or maybe the recipient wasn’t as interested as you were. Here are some possible scenarios:
1) They didn’t open your campaign – the campaign you so carefully designed to introduce them to your program and set the stage for the next email. All isn’t lost; you just have to sweeten the subject line to get them to open your next campaign.
2) They opened your First Date campaign but they didn’t really pay attention – no clicks, no acceptance of your call to action. Plan for your second campaign, continue to dazzle and attempt to recoup from that first offering.
3) They opened your campaign and clicked through – this is exactly what you wanted but you have to continue to engage the recipient. One click isn’t a whole lot so keep talking to them and make sure they’re paying attention.
4) They opened, clicked but unsubscribed – this happens some times, be prepared but don’t worry about too much. If you do things well (Unsubscribe Best Practices) they might come back.
Those first dates are important, but so are all the other ones that make up your relationship with the recipient. You have to shine all the time, so make sure you pay attention to your recipient and provide something of value… you never know when they are paying attention to you.
