Ben Cerveny of Stamen Designs was speaking before me
at the Webtrends Engage
conference yesterday. Stamen, an eight-person shop in San Francisco,
produces fascinating and provocative visuals from big data sets. He
showed data of everything from real estate to news as squiggling,
morphing blobs and lines. Sometimes it looked like cell biology, but
Cerveny pointed to another science. He said Stamen was looking for rule
sets for the …”physics of information….”
That idea has been batted
around for a while. Last year I read The User Illusion: Cutting Consciousness Down to Size, by Tor Norretranders. He went into great length about information and
the second law of thermodynamics. The idea is that information, like
heat, tends naturally toward entropy. It loses its structure and
disperses. It starts to look more like the general stream on Twitter and less like The New
York Times. And the job of journalists or algorithm writers is to use
intelligence to bring order to the information. In that sense, we do
the work of the Maxwell’s
Demon. That’s a fictitous character thought up by James Maxwell who
has the intelligence (and dexterity) to isolate fast- and slow-moving
molecules, and thus create …quot;free…quot; energy (and counteract entropy). The
question, of course, is whether the energy gained by separating the
molecules would compensate for the energy spent in separating them.
Somewhere in there is the value of information.
Anyway, Stamen
does cool work. The photo above is from Trulia, a company that
has a vast data base of real estate transactions through U.S. history.
You can click on a neighborhood and see the development patterns. I like the one of Miami Beach. They also do lots of work with Digg, the crowdsourced news aggregator. Check out Digg Labs. You can even turn the swarm, which shows the sprouting and clustering of news items in their community, as a desktop screen saver. (I’d be tempted, but wonder (thinking back to Maxwell’s Demon, how much energy it would gobble.)
This reminds me. One morning I was breakfasting in Palo Alto and wearing a shirt I picked up in Madison: Wisconsin Physics. One smart aleck stopped by my table, pointed to my shirt, and said: Wisconsin physics? Do they have different laws of thermodynamics there?
