Cookies help us display personalized product recommendations and ensure you have great shopping experience.

By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    data analytics and truck accident claims
    How Data Analytics Reduces Truck Accidents and Speeds Up Claims
    7 Min Read
    predictive analytics for interior designers
    Interior Designers Boost Profits with Predictive Analytics
    8 Min Read
    image fx (67)
    Improving LinkedIn Ad Strategies with Data Analytics
    9 Min Read
    big data and remote work
    Data Helps Speech-Language Pathologists Deliver Better Results
    6 Min Read
    data driven insights
    How Data-Driven Insights Are Addressing Gaps in Patient Communication and Equity
    8 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: Emotional responses and decision-making
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Uncategorized > Emotional responses and decision-making
Uncategorized

Emotional responses and decision-making

Editor SDC
Editor SDC
4 Min Read
SHARE

Yesterday I received an email announcement from Tom Davenport via the BabsonKnowledge email list (no current web site to be found, sorry). Tom was announcing the publication of his newest HBR article, Make Better Decisions. While I am not the audience for this piece (I have not, for a long time, been called upon to participate in strategic decision-making), Tom’s email included a table from the article:

Since I had just blogged on the human emotional response, I was very interested in how Davenport saw neuroscience as a decision-making approach. His list of approaches includes:

  1. Small group processes (“making effective decisions with just a few people”)
  2. Analytics (“using data and quantitative analysis to support decision making;” analytics is Tom’s current area of research)
  3. Automation (“using decision rules and algorithms to automate decision processes”)
  4. Neuroscience (“decision makers know when to use the emotional brain”)
  5. Behavioral economics (“incorporating research on economic behavior and thinking into decisions”)
  6. Wisdom of crowds (“using surveys or markets to allow decisions or inputs by large groups”)

I can see #1, #2, #3, and …



Yesterday I received an email announcement from Tom Davenport via the BabsonKnowledge email list (no current web site to be found, sorry). Tom was announcing the publication of his newest HBR article, Make Better Decisions. While I am not the audience for this piece (I have not, for a long time, been called upon to participate in strategic decision-making), Tom’s email included a table from the article:

More Read

Best of 2008: Measurement
SAP acquires Sybase
Maslow’s Computer
List Growth: Five Must Dos
How Apple Watch Will Impact Business Productivity

Since I had just blogged on the human emotional response, I was very interested in how Davenport saw neuroscience as a decision-making approach. His list of approaches includes:

  1. Small group processes (“making effective decisions with just a few people”)
  2. Analytics (“using data and quantitative analysis to support decision making;” analytics is Tom’s current area of research)
  3. Automation (“using decision rules and algorithms to automate decision processes”)
  4. Neuroscience (“decision makers know when to use the emotional brain”)
  5. Behavioral economics (“incorporating research on economic behavior and thinking into decisions”)
  6. Wisdom of crowds (“using surveys or markets to allow decisions or inputs by large groups”)

I can see #1, #2, #3, and #6 as approaches that incorporate methods and hence processes for making decisions, but I interpret neuroscience and behavioral economics as filters rather than methods. I am probably splitting hairs, but if someone said, we are going to use the neuroscience method to make this decision, I’d wait for instructions.

Using the wonderful phrase from Claire‘s comment on that previous post, “…understanding this aspect of neuroscience helps us understand ‘the limbic brain as being the gateway through which we need to move to get to the neocortex [which makes it] so important to focus our leadership development work there’.” Being able to know which part of our brain we are using in the decision process can only help us improve that decision.

Nice to see so much of this thinking converging and starting to mainstream.

TAGGED:analyticsbehavioral economicsneurosciencetom davenport
Share This Article
Facebook Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

data analytics and truck accident claims
How Data Analytics Reduces Truck Accidents and Speeds Up Claims
Analytics Big Data Exclusive
predictive analytics for interior designers
Interior Designers Boost Profits with Predictive Analytics
Analytics Exclusive Predictive Analytics
big data and cybercrime
Stopping Lateral Movement in a Data-Heavy, Edge-First World
Big Data Exclusive
AI and data mining
What the Rise of AI Web Scrapers Means for Data Teams
Artificial Intelligence Big Data Exclusive

Stay Connected

1.2kFollowersLike
33.7kFollowersFollow
222FollowersPin

You Might also Like

supply chain analytics
Analytics

Automotive Industry Uses Analytics To Solve Pressing Supply Chain Issues

6 Min Read
Big data
Big DataBusiness RulesDecision Management

The Rise of Big Data and its Impact on Business Priorities and Decisions

6 Min Read
business intelligence lessons from Brexit
Business Intelligence

Business Intelligence Solutions Aid Financial Services Fraud Prevention

5 Min Read
big data analytics
AnalyticsWorkforce Analytics

5 Ways to Improve Organizational Learning with Big Data Analytics

7 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

giveaway chatbots
How To Get An Award Winning Giveaway Bot
Big Data Chatbots Exclusive
AI chatbots
AI Chatbots Can Help Retailers Convert Live Broadcast Viewers into Sales!
Chatbots

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-25 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?