Best of 2008: Measurement

December 31, 2008
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Not to get too sentimental… but like New Year’s Resolutions, eMarketing requires introspection. We’ve talked a bit about the best way to measure your results, just keep in mind that measurement is a personal thing – not all programs are created equal. To help set the stage for 2009, here are three posts to help you find the right fit.

Perhaps our Matchmakers post from March will help you find your perfect method, maybe your program needs a little


Not to get too sentimental… but like New Year’s Resolutions, eMarketing requires introspection. We’ve talked a bit about the best way to measure your results, just keep in mind that measurement is a personal thing – not all programs are created equal. To help set the stage for 2009, here are three posts to help you find the right fit.

Perhaps our Matchmakers post from March will help you find your perfect method, maybe your program needs a little balance – consult our July post, Finding the Right Balance. The final measurement suggestion is from September, our Nine Ways to Measure Success.

Remember your program is unique; while there are industry similarities you have many elements that are your own… use these elements to evolve and measure your program. Good Luck and Happy New Year!
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