By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData Collective
  • Analytics
    AnalyticsShow More
    data-driven image seo
    Data Analytics Helps Marketers Substantially Boost Image SEO
    8 Min Read
    construction analytics
    5 Benefits of Analytics to Manage Commercial Construction
    5 Min Read
    benefits of data analytics for financial industry
    Fascinating Changes Data Analytics Brings to Finance
    7 Min Read
    analyzing big data for its quality and value
    Use this Strategic Approach to Maximize Your Data’s Value
    6 Min Read
    data-driven seo for product pages
    6 Tips for Using Data Analytics for Product Page SEO
    11 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-23 SmartData Collective. All Rights Reserved.
Reading: Mining the Tweets
Share
Notification Show More
Latest News
anti-spoofing tips
Anti-Spoofing is Crucial for Data-Driven Businesses
Security
ai in software development
3 AI-Based Strategies to Develop Software in Uncertain Times
Software
ai in ppc advertising
5 Proven Tips for Utilizing AI with PPC Advertising in 2023
Artificial Intelligence
data-driven image seo
Data Analytics Helps Marketers Substantially Boost Image SEO
Analytics
ai in web design
5 Ways AI Technology Has Disrupted Website Development
Artificial Intelligence
Aa
SmartData Collective
Aa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Big Data > Data Mining > Mining the Tweets
Data Mining

Mining the Tweets

ThemosKalafatis
Last updated: 2009/10/12 at 9:36 AM
ThemosKalafatis
4 Min Read
SHARE
- Advertisement -

I received through my Google Alerts a very interesting article: Twitter is in talks with Microsoft and Google regarding the use of data mining technology on user Tweets.

Despite the fact that Twitter execs do not appear so eager in making the deal as soon as possible, this news clearly show where things are going. If and when the deal is finalized it will be very interesting to see:

- Advertisement -

What kind of data and text mining techniques will be mostly used? Which of them will prove useful?

Many examples of what can be done in terms of data and text mining application on Twitter were given in this blog (starting from January 2009). In my opinion, types of analysis that will prove to be interesting – apart from sentiment mining for products and services which is already taking place – are cluster analysis (see post “Clustering the Thoughts of Twitter Users” here) and prediction of virality.

More Read

Predictive Analytics and Politics – Part 2

Making more sense out of Twitter Tweets
Two Step Cluster – Customer Segmentation in Telecom

Although Twitter will be able to monetize through insights extracted from cluster analysis and opinion-sentiment mining, perhaps the most important analysis is finding patterns in user emotional states. Recall that everything needed for such an analysis exists in user tweets: life events, thoughts and their . …



I received through my Google Alerts a very interesting article: Twitter is in talks with Microsoft and Google regarding the use of data mining technology on user Tweets.

Despite the fact that Twitter execs do not appear so eager in making the deal as soon as possible, this news clearly show where things are going. If and when the deal is finalized it will be very interesting to see:

- Advertisement -

What kind of data and text mining techniques will be mostly used? Which of them will prove useful?

Many examples of what can be done in terms of data and text mining application on Twitter were given in this blog (starting from January 2009). In my opinion, types of analysis that will prove to be interesting – apart from sentiment mining for products and services which is already taking place – are cluster analysis (see post “Clustering the Thoughts of Twitter Users” here) and prediction of virality.

Although Twitter will be able to monetize through insights extracted from cluster analysis and opinion-sentiment mining, perhaps the most important analysis is finding patterns in user emotional states. Recall that everything needed for such an analysis exists in user tweets: life events, thoughts and their associated emotional states. What emotions drive people in making several decisions such as which product to buy or which politician to support? What kind of feelings are generated during a bad economy? Perhaps by analyzing Tweets we could understand people (and thus consumers) in entirely new ways since this is the first time that this information is available to us.

How will Twitter users react when knowing their Tweets are being analyzed?

My first impression is that Twitter users do not care too much if companies extract the insights discussed above however this does not mean that people’s opinion will stay like this. Again, user reaction on this matter is something that could be changed anytime and should be looked at closely.

- Advertisement -

Which other technologies will be mostly sought?

Although no one can give a definitive answer, i would likely expect Natural Language Processing (NLP) and Ontologies to be also heavily used and sought as expertise.

Link to original post

TAGGED: cluster analysis, ontologies
ThemosKalafatis October 12, 2009
Share this Article
Facebook Twitter Pinterest LinkedIn
Share
- Advertisement -

Follow us on Facebook

Latest News

anti-spoofing tips
Anti-Spoofing is Crucial for Data-Driven Businesses
Security
ai in software development
3 AI-Based Strategies to Develop Software in Uncertain Times
Software
ai in ppc advertising
5 Proven Tips for Utilizing AI with PPC Advertising in 2023
Artificial Intelligence
data-driven image seo
Data Analytics Helps Marketers Substantially Boost Image SEO
Analytics

Stay Connected

1.2k Followers Like
33.7k Followers Follow
222 Followers Pin

You Might also Like

Predictive Analytics and Politics – Part 2

5 Min Read

Making more sense out of Twitter Tweets

5 Min Read

Two Step Cluster – Customer Segmentation in Telecom

7 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

AI chatbots
AI Chatbots Can Help Retailers Convert Live Broadcast Viewers into Sales!
Chatbots
giveaway chatbots
How To Get An Award Winning Giveaway Bot
Big Data Chatbots Exclusive

Quick Link

  • About
  • Contact
  • Privacy
Follow US

© 2008-23 SmartData Collective. All Rights Reserved.

Removed from reading list

Undo
Go to mobile version
Welcome Back!

Sign in to your account

Lost your password?