By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData Collective
  • Analytics
    AnalyticsShow More
    data analytics in sports industry
    Here’s How Data Analytics In Sports Is Changing The Game
    6 Min Read
    data analytics on nursing career
    Advances in Data Analytics Are Rapidly Transforming Nursing
    8 Min Read
    data analytics reveals the benefits of MBA
    Data Analytics Technology Proves Benefits of an MBA
    9 Min Read
    data-driven image seo
    Data Analytics Helps Marketers Substantially Boost Image SEO
    8 Min Read
    construction analytics
    5 Benefits of Analytics to Manage Commercial Construction
    5 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-23 SmartData Collective. All Rights Reserved.
Reading: Tipping Points
Share
Notification Show More
Latest News
big data mac performance
Data-Driven Tips to Optimize the Speed of Macs
News
3 Ways AI Has Helped Marketers and Creative Professionals Streamline Workflows
3 Ways AI Has Helped Marketers and Creative Professionals Streamline Workflows
Artificial Intelligence
data analytics in sports industry
Here’s How Data Analytics In Sports Is Changing The Game
Big Data
data analytics on nursing career
Advances in Data Analytics Are Rapidly Transforming Nursing
Analytics
data analytics reveals the benefits of MBA
Data Analytics Technology Proves Benefits of an MBA
Analytics
Aa
SmartData Collective
Aa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Big Data > Data Mining > Tipping Points
Data MiningPredictive Analytics

Tipping Points

TeradataAusNZ
Last updated: 2009/11/18 at 10:12 PM
TeradataAusNZ
6 Min Read
SHARE

The term “business analytics” is on everyone’s lips. It’s like when you buy a new car, suddenly you see that same car everywhere where previously you never noticed it on the road. That’s how I see business analytics, once the domain of math gurus, it is now talked about by all. Its even being referred to as a tipping point for our customers, something which can dramatically change their businesses.

But what does business analytics mean? Traditionally, it meant complex mathematical algorithms, designed to simulate real world scenarios, and generally visualised as a Star Trek style dashboard where management can control the business with the click of a mouse.

I have a slightly different view. I think it means the way the whole of the business is run, how all the business units come together to decide on their offers. and how they combine strategic and operational level data, with the endgame being predictive modeling and the ability to evaluate what-if scenarios to make the best investments in ever changing markets.

The challenge to reaching this endgame is organisational, not technological. How can we be nimble and self-directing while, at the same time, being integrated and …

More Read

Accenture study: Companies structured for gut-thinking, not analytics



The term “business analytics” is on everyone’s lips. It’s like when you buy a new car, suddenly you see that same car everywhere where previously you never noticed it on the road. That’s how I see business analytics, once the domain of math gurus, it is now talked about by all. Its even being referred to as a tipping point for our customers, something which can dramatically change their businesses.

But what does business analytics mean? Traditionally, it meant complex mathematical algorithms, designed to simulate real world scenarios, and generally visualised as a Star Trek style dashboard where management can control the business with the click of a mouse.

I have a slightly different view. I think it means the way the whole of the business is run, how all the business units come together to decide on their offers. and how they combine strategic and operational level data, with the endgame being predictive modeling and the ability to evaluate what-if scenarios to make the best investments in ever changing markets.

The challenge to reaching this endgame is organisational, not technological. How can we be nimble and self-directing while, at the same time, being integrated and working with a whole view of the business? We are all frightened of the beaurocracy that can creep in when everything is a matrix, but if we can enable integration whilst keeping complexity at bay there will be powerful competitive advantages.

This is why all our key partners are investing heavily in business analytics. They know if they can help customers solve these issues there is a pot of gold for all involved. IBM Global Business Services recently announced a new global Business Analytics & Optimisation Practice and have also set up analytic centres in China, Japan and the US. They have 4,000 people all dedicated to business analytics, helping enable their customers to discover predictive insights and turn them into operational reality.

Accenture and Capgemini are also focusing in on how they can solve this problem for customers. Accenture surveyed the marketplace in the USA and found that two-thirds of large U.S. companies believe they need to improve their analytical capabilities and only half believe they are spending enough on business analytics. “These findings show that business analytics prowess will be a high priority in the boardroom in 2009 and beyond,” said Royce Bell, chief executive officer of Accenture Information Management Services. “While executives understand that companies with enterprise-wide business analytics have an advantage over those still relying on nebulous sources to make decisions, they face institutional challenges to reforming their processes across the board. Leading organizations are moving from a siloed approach to more inclusive information management programs that work across the entire company.”

Soon business analytics will be common and well understood, just as CRM and the Internet are today. We will wonder how we ever survived without it. This is great for Teradata, as this has been our focus since inception. The challenge for Teradata is to partner effectively with the companies who are focusing on this area. Do you think Teradata can partner to deliver this vision to customers?

Tracy Gumm
Program Manager 

TAGGED: accenture
TeradataAusNZ November 18, 2009
Share this Article
Facebook Twitter Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

big data mac performance
Data-Driven Tips to Optimize the Speed of Macs
News
3 Ways AI Has Helped Marketers and Creative Professionals Streamline Workflows
3 Ways AI Has Helped Marketers and Creative Professionals Streamline Workflows
Artificial Intelligence
data analytics in sports industry
Here’s How Data Analytics In Sports Is Changing The Game
Big Data
data analytics on nursing career
Advances in Data Analytics Are Rapidly Transforming Nursing
Analytics

Stay Connected

1.2k Followers Like
33.7k Followers Follow
222 Followers Pin

You Might also Like

Accenture study: Companies structured for gut-thinking, not analytics

3 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

ai in ecommerce
Artificial Intelligence for eCommerce: A Closer Look
Artificial Intelligence
giveaway chatbots
How To Get An Award Winning Giveaway Bot
Big Data Chatbots Exclusive

Quick Link

  • About
  • Contact
  • Privacy
Follow US

© 2008-23 SmartData Collective. All Rights Reserved.

Removed from reading list

Undo
Go to mobile version
Welcome Back!

Sign in to your account

Lost your password?